march 27, 2024 - Brabus
The readers of 'auto motor und sport' magazine vote BRABUS the best tuning brand for the 18th time
The BRABUS Hall of Fame keeps growing in the form of an equally renowned and coveted award: The readers of 'auto motor und sport' voted BRABUS the best tuning brand, the BEST BRAND 2024, for what was already the 18th time. With 54.7 percent of the votes, the Bottrop-based company once more dominated all competitors by a wide margin.
With this further accolade, the German luxury mobility brand continues an unrivalled success story: Since the company based in Bottrop, in the heart of the Ruhr Valley, was founded in 1977, BRABUS has grown into the world's largest manufacturer-independent automotive refinement specialist. What is more: the company's successful history spanning more than 45 years is distinguished by a host of engineering masterpieces on wheels. They include the just recently presented BRABUS ROCKET 1000 "1 of 25", with 1,000 horsepower the company's most powerful supercar to date, and the BRABUS XLP 6x6 pickup with six driven wheels.
The know-how from the development and production of these high-performance supercars naturally benefits all BRABUS tuning components. The BRABUS engineers, technicians and designers have long since expanded their focus beyond developing exclusive accessories solely for Mercedes-Benz, Maybach and smart automobiles: BRABUS now also elaborately refines select models from Porsche, Range Rover and Rolls-Royce.
The BRABUS team of experts realizes a vertical integration that is unique in the industry with in-house facilities such as the engine shop equipped with high-tech machinery, the company upholstery shop for the MASTERPIECE interiors, and two production plants for carbon components. Further integral parts of the BRABUS range are developed and produced in cooperation with leading suppliers of the automotive industry. They include the BRABUS Monoblock wheels tailor-made for the respective vehicles as well as the "PLATINUM EDITION" forged rims up to 24 inches in diameter. The sports exhaust systems with active sound management and suspension solutions with a sporty and comfortable ride represent further high-tech developments.
BRABUS markets its supercars and tuning components via a global sales network with importers and dealers in more than 100 countries. In addition, BRABUS has subsidiaries in the USA and in the United Arab Emirates, where the world's first BRABUS Boutique was opened recently, to serve the tremendously important markets in North America and the Middle East.
Discriminating customers can experience the legendary BRABUS 1-second-wow effect not only in the automotive environment nowadays. As a luxury mobility brand, the company also offers the BRABUS 1300 R high-performance motorbikes produced in cooperation with KTM and the exclusive BRABUS Marine motorboats. Moreover, the BRABUS designers develop exclusive chronographs in collaboration with high-end watch manufacturer Panerai. The BRABUS Fashion Collection offers fans of the brand a broad range of extravagant accessories.
Mercedes-Benz treasures at the highest level of perfection are created in the course of a BRABUS Classic 6-Star Restoration, which involves vintage cars of the brand bearing the three-pointed star being returned to mint condition after thousands of hours of labor.
"We are delighted with this renewed vote of confidence by the readers of auto motor und sport," said BRABUS CEO Constantin Buschmann. "For us, being voted the most popular tuning brand for what is already the 18th time is not only an accolade that honors the outstanding performance of the entire BRABUS team. This result is also huge motivation for us to continue to develop and produce BRABUS supercars and products with the unmistakable BRABUS DNA of performance, fascination and maximum quality in the future."
BRABUS BEST BRAND 2024 Teaser V2 (4)
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