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february 26, 2024 - Abarth

Abarth and Breil roar together with the new Abarth 500e-inspired watch

  • Abarth and Breil have once again teamed up to produce the new, limited-edition Breil Abarth 500e Watch, which is available in just 999 pieces.
  • The collaboration pays homage to the very first Abarth electric vehicle: the Abarth 500e.

For the tenth consecutive year, Abarth and Breil have teamed up and made a powerful statement with the unveiling of their latest automatic timepiece: the Breil Abarth 500e Watch. Produced in just 999 pieces, this exclusive limited edition is a tribute to Abarth's first electric model, highlighting its renowned sportsmanship and design.

With its finely tuned details, the Abarth 500e-inspired watch celebrates the most iconic features of the full-electric Abarth hot hatch. The watch skillfully blends technology, style, and performance just like the car does. With its captivating details, the skeletonized and titan-finished dial pays tribute to the design of Abarth 500e alloy wheels and provides a glimpse of the caliber inside the watch: a Seiko NH70 automatic. The watch is also embellished with details in the exciting “Acid green”, used to emphasize the second hands and the index on the rehaut of the watch. Moreover, the cut of the headlights is recognizable in the IP titan steel case, reclaiming the confident look expressed by the car, where one can feel the distinctive, high-performing, and bold sporty style just watching at it.

Fitted with an IP titan steel bracelet, the new Breil Watch Abarth 500e couldn’t help but feature one of the most iconic Abarth traits: Abarth’s unmistakable roar, which can be heard once the QR code on the buckle is scanned; the same sound provided by the Sound generator, making the little “pocket rocket” stand out from the vehicles of its segment.

Fans of the Scorpion brand and Breil can now drive and wear eye-catching design products thanks to this decade-long collaboration. The two brands share a passion for design, performance, and meticulous care for details. Once again, Abarth has roared and made its community proud.


Turin, February 26th 2024