Vespa - Press Release ENG
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january 19, 2024 - Vespa
Vespa Harnesses the Power of the Dragon
A legend. A myth. An icon. Heritage and avant-garde, ancient tradition and modern mastery seamlessly merge in this limited-edition Vespa 946 Dragon and exclusive Varsity Jacket.
Vespa, the timeless icon of Italian lifestyle and a free spirit, ushers in a new era debuting the exclusive limited-edition Vespa 946 Dragon and matching varsity jacket in honor of the Year of the Dragon.
Vespa brings its distinctive Italian edge on the road, harnessing the power of the dragon, a mythological creature that holds unparalleled force and is regarded as an omen of prosperity, with a dedicated Lunar New Year celebration event in Hong Kong on January 24.
The Vespa 946 is reimagined in a golden hue for the exclusive Dragon collector’s edition, embodying the fierce spirit of the scooter.
Available in a limited run of 1888 items, the model is emblazoned with a vibrant emerald green dragon motif that snakes around the livery.
Hand-crafted in Italy and leveraging cutting-edge technology, the bold design of the Vespa 946 Dragon marks a coming together of cultures, innovation and sophistication, telegraphing a distinct sense of energy and power.
To commemorate the launch and pay homage to the Lunar New Year, Vespa is also releasing its inaugural fashion item. The exclusive Dragon Varsity Jacket celebrates the legendary status of the iconic scooter and reflects its signature combination of style and legacy.
Drawing from the Vespa 946 Dragon’s design, the ribbed wool and nappa leather-sleeved varsity jacket features a dragon motif in emerald green alongside prints and embroideries on the left pocket and back panel. The jacket’s front panel features Vespa’s iconic V monogram accompanied by an ancient Chinese proverb.
The exclusive collection, crafted from high-end materials and featuring innovative and luxurious details, echoes the bold ethos so central to the Year of the Dragon.
01 Vespa-946 Dragon
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02 Vespa-946-Dragon 3-4-ant-sx
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03 Vespa-946-Dragon Front
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04 Vespa Dragon Varsity-still life 3-4
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05 Vespa Dragon Varsity-still life front
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06 Vespa Dragon Varsity-still life back
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