Press Release
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january 16, 2024 - DS Automobiles
DS 7 and DS 9, official cars for Paris Fashion Week
- Official partner to Paris Fashion Week since 2019, DS Automobiles is taking part in the shows with a fleet of DS 7 E-TENSE and DS 9 E-TENSE.
- Journalists, influencers and talent invited by the Fédération de la Haute Couture et de la Mode will go from show to show across Paris inside DS Automobiles models.
DS Automobiles is rolling out an exclusive fleet of Paris Fashion Week® branded DS 7 E-TENSE and DS 9 E-TENSE models to escort journalists, influencers and talent through the streets of Paris, for a stylish, zero-emissions experience, with ChatGPT incorporated in DS IRIS SYSTEM. The DS 7 and DS 9, with E-TENSE plug-in hybrid drivetrains, embody the perfect combination of French luxury and innovative technology.
The Paris Fashion Week calendar begins this Tuesday 16 January with six days dedicated to Men's Ready-to-Wear Fall/Winter 2024-2025, before the Haute Couture Spring/Summer from Monday 22 to Thursday 25 January. Women's Fashion Fall/Winter 2024-2025 will follow from Monday 26 February to Tuesday 5 March.
Electrification remains at the heart of DS Automobiles’ strategy, with a 100% electrified range sold since 2019. From the 100% electric New DS 3 E-TENSE to the 360 horsepower DS 9 E-TENSE plug-in hybrid, each model demonstrates the Brand’s commitment to sustainable mobility. From 2024, all new DS Automobiles designs will be 100% electric, underlining the Brand’s commitment to the energy transition.
There are close links between DS Automobiles and the fashion world. Unique features such as the Pearl stitching, the Clous de Paris embossed inserts and the watchstrap design seat upholstery particularly resonate in creative and innovative design circles.
For this latest Paris Fashion Week, DS Automobiles has a few surprises in store, including a DS 9 featuring a beetle-effect interference colour.
During these weeks dedicated to fashion, DS Automobiles will follow Paris Fashion Week on @DS_automobiles Instagram with several activations dedicated to iconic Parisian places, design and the delight of driving around Paris inside DS 7 and DS 9. First appointment is 18 January!
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