december 13, 2023 - Fiat

La Dolce Vita meets the American Dream: FIAT Debuts the Fiat 500e for North America

Fiat 500e is the Stellantis’ first BEV in North America combining the love of an iconic brand with a sustainable mission.
The Fiat (500e)^RED is the first drop of the 2024 Fiat 500e collection.
The 500e, produced in the Mirafiori Italian plant, will be available in Stellantis North America showrooms starting in the first quarter of 2024.
The video reveal “Inspired” with Olivier Francois, FIAT CEO and Stellantis Global CMO, and Bono, lead singer of U2 and Co-founder of ONE and (RED), is available at fiatusa.com and the brand’s YouTube channel here.

It’s official: FIAT is electrifying North America with its sustainable mobility mission. The brand debuted the 2024 Fiat (500e)^RED as the first Fiat 500e product drop for North America virtually with a video reveal featuring Olivier Francois, CEO of FIAT and Global Chief Marketing Officer of Stellantis, and Bono, lead singer of U2 and Co-founder of ONE and (RED), to commemorate World AIDS Day which took place Friday, December 1.

“FIAT is taking on BEVs in a way only the Italian brand can; combining ‘La Dolce Vita’ spirit of an icon with a mission of sustainability and zero emissions,” said Olivier Francois, FIAT CEO and Global CMO Stellantis. “The 2024 500e is a modern, tech-forward take on a beloved classic, delivering a host of new safety features, while remaining fun to drive and true to its roots. Try not to smile when you drive this car.”

The 500e will be available in Stellantis North America showrooms starting in the first quarter of 2024.
For more details visit the USA FIAT media website.

Turin, 12^th December 2023