Press release
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december 07, 2023 - Mitsubishi
Rashida Jones Partners with Mitsubishi Motors, First U.S. Brand-Level Spokesperson in Company History
(MMNA) will launch advertising to support its "Mitsubishi Motors Confidence" customer-care program this weekend, starring award-winning actress, director and producer, Rashida Jones. MMNA's comprehensive suite of maintenance, warranty, and roadside assistance programs has one goal: to provide a stress-free Mitsubishi vehicle-ownership experience. For the first time in its 40-plus-year history in the U.S., MMNA is partnering with a brand spokesperson, and Jones' unique blend of humor, authenticity and relatability will help Mitsubishi Motors break through the noise of typical automotive advertising to tell the brand's unique story. A link to the advertisement can be found here.
Actor, director, writer and producer Rashida Jones is well known for her roles in hit shows such as "The Office" and "Parks and Recreation", as well as films including "On the Rocks", "I Love You, Man" and "The Social Network". In 2019, she won a Grammy award for directing the documentary, "Quincy".
"I am honored to partner with Mitsubishi Motors as their first ever US brand spokesperson," said Jones. "The company has an impressive history and is now becoming relevant to a new generation of customers, especially with the Outlander SUV, and I'm excited to be a part of their success."
Rashida Jones partners with Mitsubishi Motors
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