october 27, 2023 - Novacolor
Contemporary textural the decorative furnishing you can sense with your eyes
Marmur Fine lime plaster and Animamundi Novacolor ‘washed concrete’ effect coating create the visual and tactile sensations of walls that underpin the new trends in residential decorative design in Taiwan.
Textural coatings and colours are leading a rising trend in contemporary decorative décor. This choice points to a dynamic sensory perception that relies on touch as well as sight, to provide sensations that are not merely visual. Choosing a textured covering means 'sensing a style, a mood, an atmosphere with your eyes', but that's not all. A decorative product that puts texture at the centre is a one inspired by nature, a product that is never contrived.
Novacolor, which for over 35 years has been the San Marco Group's Italian brand dedicated to interior decoration, considers texture not only to be a trend about appearance, but also a requirement for making our homes more in harmony with our planet.
The residential project in Taipei (Taiwan) by Guru Interior Design Consultant, with its partner EMILY Art Deco, highlights this by using coverings that give an innovative twist to textural finishings from a sustainable standpoint.
Marmur Fine, a fine-grained mass-coloured lime and marble powder-based plaster, enlivens the dynamic perception of the main living-room wall by enhancing its sculptural quality of being a 'moving' surface reminiscent of the swaying of a soft curtain that vibrates thanks to an entrancing cloud-like aesthetic. With its enveloping, all-embracing elegance, this fine decoration transforms a furnishing complement into an art-work.
Animamundi, a softly metallised decorative coating, brings an innovative interpretation of the concept of 'washed concrete' with textural effects that are striking yet also softened by the value of a metallic finish. Thus, a bedroom wall can provide a 'concrete' visual perception, with a material accent and a fine satin sheen. This refinement is one to experience close up - by touching it - for a final effect that meets today's desires for a natural and reassuring elegance with an almost maternal appeal.
The decision to invest in soft, comfortable colours combines the generosity of both coverings in terms of sustainability and ecological compatibility.
Marmur Fine is an eco-friendly product, certified Eurofins Indoor Air Comfort Gold, that ensures a healthy indoor living environment. This special certificate actually combines all European VOC emission regulations and almost all voluntary VOC emission labels, including not only testing and screening for thousands of chemicals, but also an internal quality programme, thereby ensuring that low-emission products are produced cyclically.
Animamundi, certified REDcert², fosters a new approach in industrial production given by the Biomass Balance, which concretely contributes to environmental sustainability. Throughout the production cycle, this coating reduces carbon dioxide emissions into the atmosphere due to the massive replacing of fossil resources with renewable resources from biomass, as well as the recycling of waste destined for scrap and disposal.
Today, textural style transforms living areas into natural habitats that we call Home.
Marmure Fine 1
1200x1200, 982KB
Animamundi Silver
3500x2339, 3MB
Marmur Fine (2)
1200x1200, 900KB
Marmur Fine (3)
3500x2015, 4MB
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