The new Lancia Flagship conceived, designed, and produced in Italy

• The new Lancia flagship will be produced at the Italian plant in Melfi.
• The car will arrive in 2026 and will be the second of the three planned in the Renaissance of the brand, which is progressing rapidly.
• The new Lancia flagship will be a 100% electric fastback, almost 4.70 m in length, to be produced at the Stellantis STLA Medium platform, and will offer a best in class range.

The new Lancia flagship, launched in a 100% electric version in 2026, will be produced at the Melfi plant in Italy. It is almost 4.7 meters long, an elegant and innovative fastback, that will cover the largest segment of the market. It will be based on the STLA Medium platform and will be produced at the Italian plant in Melfi, thanks to the significant investments within the Dare Forward 2030 strategic plan.

“The new Lancia flagship will be a stunning and elegant Italian car, beautiful on the outside and on the inside, where you will really feel like being in the living room of an Italian home. The car will take the Italian spirit around Europe, with almost 50% of the units sold out of Italy. The STLA Medium platform will be perfect for Lancia: as a native BEV platform, it will be highly efficient to optimize comfort, and will be available in both front-wheel drive and all-wheel drive versions. This platform will give to the new Lancia flagship an overall performance at the highest level, in terms of both efficiency and with a range of over 700 km.” stated Luca Napolitano, Lancia brand CEO.

Lancia has a 10-year strategic plan that includes three new products, one every 2 years. The New Ypsilon, launched as both hybrid and electric in 2024; the new Lancia flagship launched in 100% electric in 2026 and the Delta launched in 100% electric in 2028. The Lancia electrification strategy implies that starting from 2026, Lancia will offer in its lineup only electric vehicles, and from 2028, it will sell only electric vehicles.

The Melfi plant, one of the Stellantis facilities in Italy, is one of the European sites selected to produce next-generation electrified cars on the STLA Medium platform, forming part of the Dare Forward 2030 strategic plan whereby the company aims to reduce its carbon emissions to zero by 2038.

The STLA Medium platform is a new Stellantis global BEV platform designed to electrify the global automotive market, introducing innovations for future-proof customer satisfaction. The platform has everything needed to meet customer expectations in the aspects that matter most: best-in-class range, charging time, performance, efficiency, and driving pleasure.  

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Silvia Cassani, Lancia Communications silvia.cassani@stellantis.com

Lancia
With almost 117 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.
Lancia is now ready to start its Renaissance with a 10-year strategic plan that is now moving ahead in leaps and bounds.
Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.