Acura is launching a new collaboration with Bang & Olufsen, the Danish luxury audio brand, bringing an elevated in-vehicle audio experience to the entire #acura lineup beginning with the 2024 #acura ZDX. The performance brand's first all-electric vehicle, ZDX and the ZDX Type S, will be the first #acura models to feature the immersive, premium audio experience of Bang & Olufsen, an iconic brand for audiophiles recognized for the creation of innovative audio systems for home and #automotive applications alike.
"As we take the #acura brand and our products to the next level, we want to make sure the audio experience also delivers on our concept of being a 'destination brand'," said #emilekorkor, Assistant Vice President, #acura National Sales. "This new collaboration with Bang & Olufsen will achieve exactly that, further exciting our clients as #acura enters the electrified era starting with ZDX."
Similar to Acura's commitment to Precision Crafted Performance, for nearly a century Bang & Olufsen, the Danish luxury audio brand, has been a beacon for immersive sound experiences built around the relentless determination to create products that push the boundaries of audio technology, design and craftsmanship. Bang & Olufsen #automotive, a division of HARMAN International, is well-established as an exclusive brand delivering outstanding sound quality through its unique capabilities within acoustics, design and craftsmanship. Designed and engineered expressly for #acura, the Bang & Olufsen premium audio system in the new #acura ZDX harnesses the latest technologies to deliver a supremely elevated audio experience.
"Acura and Bang & Olufsen are equally driven to deliver unparalleled performance and memorable experiences, and we're excited to kick off our new long-term #partnership that will set a new precedent for in-vehicle audio and technology for years to come as we collaborate on future #acura products," said #tomrivers, VP, Global Marketing at HARMAN. "The values and DNA of the legendary Bang & Olufsen brand are showcased in the incredible sound system HARMAN engineers have created for the new #acura ZDX, delivering the superior performance and quality fans of both brands have come to expect."
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