july 03, 2023 - Mitsubishi
Mitsubishi Motors Reports Q2 2023 Sales
- MMNA Q2 Sales increase 12.5% year-over-year
- Outlander tops sales results, posts best-ever quarterly sales; April represents second-best ever monthly result
- Outlander Plug-in Hybrid posts best-ever quarterly sales; April represents third-best ever monthly result
Mitsubishi Motors North America (MMNA) today reported second quarter 2023 sales of 24,602, an increase of 12.5% over the same period in 2022. Stock levels of the brand's SUVs began to match consumer demand through the quarter, with Mirage availability expected to increase in the coming months.
Outlander and Outlander Plug-in Hybrid led the way in sales performance as both vehicles posted best-ever quarterly results, Outlander up 40% over the same period last year with 14,368 sales and Outlander Plug-in Hybrid up nearly 300% with 1,620 sales. Both vehicles posted increases on a year-to-date basis too, Outlander up 4% and Outlander Plug-in Hybrid up 186%. Also posting strong results as volume begins to build was Eclipse Cross, up 61% over Q2 2022 with 2,761 sales. This increased availability saw Eclipse Cross sales increasing month by month through the quarter.
MMNA's overall Q2 results represented the best sales performance since Q1 2022. Mitsubishi Motors Corporation continues to focus on increased production for the U.S. market, and increased availability of the brand's SUVs –though even greater supply would have driven larger sales numbers – drove this overall performance. As vehicles drop out of the subcompact car segment, demand for the affordable, efficient Mirage remains high, and the expectation is that availability will rebound in coming months.
News and Notes
- Outlander Plug-in Hybrid was recognized by the Insurance Institute for Highway Safety (IIHS) as a TOP SAFETY PICK in the organization's latest round of crash testing. Its internal combustion sibling was previously named a TOP SAFETY PICK+ by IIHS.
- Outlander Plug-in Hybrid continues to accrue awards and accolades, and was named "Northwest Outdoor Activity Vehicle of the Year" by the Northwest Auto Press Association.
- Jacobs Mitsubishi – Wesley Chapel in Florida opened its all-new showroom and facility in June, representing the 100th Mitsubishi Motors dealership in the U.S. to be designed to the brand's Visual Identity design program. 86% of Mitsubishi dealer partners have either completed their updates or are enrolled in the program.
- To make the shopping and research experience for a 2023 Outlander Plug-in Hybrid more transparent and exciting, MMNA debuted the world's first real-time cinematic vehicle configurator. This shopping experience can be accessed at 2023OutlanderPlugIn.com
Mitsubishi OutlanderPHEV Selects-42-source (1)
1920x1080, 1MB
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