Cookie Consent by Free Privacy Policy website Porsche 911 Carrera RS 3.8 & Transformers: Rise of the Beasts celebrates newest Autobot, “Mirage”
  • Home
  • Porsche 911 Carrera RS 3.8 & Transformers: Rise of the Beasts celebrates newest Autobot, “Mirage”
june 06, 2023 - Porsche

Porsche 911 Carrera RS 3.8 & Transformers: Rise of the Beasts celebrates newest Autobot, “Mirage”

▪ In the new movie #Transformers: Rise of the Beasts only in cinemas, #Porsche plays one of the leading roles.
▪ The Autobot “Mirage” takes the legendary #Porsche #911carrerars 3.8 as its car-form.

The new #Transformers: Rise of the Beasts #film will come to cinemas worldwide in early June. One of the film’s main characters, the Autobot “Mirage”, is a #Porsche – an historic #911carrerars 3.8, to be precise.

Stuttgart. Starting in June, returning to the action and spectacle that have captured moviegoers around the world, #Transformers: Rise of the Beasts will take audiences on a ‘90s globetrotting adventure with the Autobots and introduce a whole new faction of #Transformers – the Maximals – to join them as allies in the existing battle for Earth. The Autobot “Mirage” takes the legendary #Porsche #911carrerars 3.8 (964) as its car-form, joining the forces of the #Transformers for the battle ahead. “Mirage” fights for the forces of good alongside Optimus Prime.

“The #911carrerars 3.8 is perfect not just because the #film plays in 1994, but also because of the character traits of ‘Mirage’”, says Oliver Hoffmann, Head of #marketing Communications at #Porsche AG. “He’s a tough character with a good heart and a bit of a rebellious streak now and again.”

Legendary car becomes a #film hero
Porsche only ever built 55 units of the Carrera RS 3.8, making it an exceptionally rare historic car. To avoid the risk of damage, no original model was used in filming. Instead, five picture cars were built that look exactly like the 964 on the outside, but which are not actually original #Porsche #911carrerars 3.8 models. Yet, to create an authentic engine sound for Mirage, a real 911 RS 3.8 was used so the #film could be as accurate as possible. “It was important to us to represent the sound of the 911 model depicted in the #film,” said Ayesha Coker, Vice President of #marketing of #Porsche Cars North America. “It was extremely ambitious due to the number of cars needed from a limited production 911, but we are thrilled with the result and hope audiences are too.”

Each of the picture cars fulfills a particular function. One car, for example, was modified to go backward at higher speeds; another was specifically prepared for stunt sequences, yet another one was controlled outside the driver's cab for scenes that focus on the artist inside.

“We are thrilled to be working with the #Porsche team on this unprecedented and integrated #partnership that brought our Autobot Mirage to life in a most unique, iconic, and unforgettable way showcasing the personality of both bot and car form’s adventurous and heroic spirit,” says Irene Trachtenberg, SVP Worldwide #marketing Partnerships, Paramount.

Transformers: Rise of the Beasts x #Porsche Collection
Porsche Lifestyle is releasing an exclusive #Transformers: Rise of the Beasts x #Porsche Collection to go with the #film: fashion articles featuring modern cuts, striking prints, and exquisite attention to detail. #Transformers and #Porsche enthusiasts can look forward to a t-shirt and sweater in the sought-after oversized look, a baseball cap, and a Mirage model car in the scales 1:18 and 1:43.

Read more

- Photogallery (4)
Photos
- Documents (1)
text

download-icon Press release

291KB

language switch Italian

Hashtag
#porsche #transformers #corporate #product #supercar #autostoriche #partnership #movie #people #sportscar #excellence #heritage #cinema #automotive #auto #marketing #entertainment #newcollection #911carrerars

Related news

© Copyright 2024