Press release
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june 06, 2023 - Mclaren
McLaren Automotive and Bowers & Wilkins collaborate on bespoke surround-sound system for new McLaren 750S supercar
- The new #750S, the lightest and most powerful series-production #Mclaren #supercar, features a bespoke 12-speaker Bowers & Wilkins Surround Sound System
- The Bowers & Wilkins Surround Sound System now features the #audio brand’s proprietary Continuum™ Cone
- The high-power system, which has been developed specifically for the #750S by Bowers & Wilkins, also features the premium #audio specialist’s trademark central Tweeter-on-Top and an all-new amplifier for incredible sound fidelity
Following the long-standing relationship and successful launch of the Px8 #Mclaren Edition headphones at the end of 2022, the #partnership between British brands #Mclaren #automotive and Bowers & Wilkins continues to thrive with the launch of the new #Mclaren #750S.
The lightest and most powerful series-production #Mclaren, the #750S boasts an improved infotainment system, enhances external features, as well as a new Bowers & Wilkins Surround Sound #audio system. The new V8-engined, rear-wheel drive #750S – which is available in coupe and convertible form – is unashamedly a #supercar for the purist.
The key improvement of the Bowers & Wilkins system is the inclusion of the brand’s proprietary Continuum™ Cone. Originally developed by Bowers & Wilkins for its award-winning 800 Series Diamond loudspeakers, as found in Abbey Road Studios, and refined over eight years of intensive development, the revolutionary Continuum™ Cone uses its composite construction to absorb vibrations that can impair the performance of a conventional drive unit.
Two 100mm Continuum® midrange speakers are fitted, one in each car door. The result is a more open, neutral performance that reproduces the original recording as faithfully as possible and reveals details in your music that conventional #automotive #audio systems simply cannot uncover.
Five 25mm Nautilus™ Aluminium Double Dome tweeters can be found in the dashboard, A-pillar and in the rear of the new #750S. Each tweeter features Nautilus™ diffusers: spiralling channels that dissipate reflected sound waves that emanate from the rear of the drive unit to deliver cleaner, more natural-sounding high frequencies.
The high-power system, which has been developed specifically for the #750S by Bowers & Wilkins, also features the premium #audio specialist’s trademark central Tweeter-on-Top for incredible sound fidelity. The system is completed by three further midrange speakers and two Rohacell® bass drivers, giving a total of 12 high-performance speakers. The result is sound that’s superbly detailed, with unwanted resonances reduced to a minimum.
Alongside all of this advanced technology, the new Surround Sound System in the #750S benefits from a collaborative design, enabling Bowers & Wilkins’ proven technologies to deliver an #automotive #audio system that reveals the most authentic reproduction of the original recording possible, a philosophy Bowers & Wilkins refers to as True Sound.
“The long-standing #partnership between #Mclaren and Bowers & Wilkins began with a conversation about how we can work together to enhance the occupant’s #audio experience, which we know is fundamental to how our customers experience a #Mclaren #supercar.
“By combining our respective expertise in #automotive and #audio engineering, together #Mclaren and Bowers & Wilkins have created a thrilling and immersive #audio environment.
“Great care, thought and expertise was dedicated to finding the precise placement and calibration of the new Bowers & Wilkins #audio system in the #750S to ensure that the occupants enjoy unparalleled sound quality, adding an additional layer of enjoyment to the #Mclaren experience.”
Andrea Bermudez, Global Marketing Director, #Mclaren Automotive
Full System Architecture
5 x 25mm Nautilus™ Aluminium Double Dome tweeters in the dashboard, A-pillar and in the rear
2 x 100mm Continuum™ midrange speakers
3 x 80mm midrange speakers
2 x 200mm Dual voice coil Rohacell® bass drivers
14-Channel, 1400W Class-D Amplifier
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