may 18, 2023 - pepsico
Pepsi® and Bad Bunny invite consumers nationwide to "Press Play On Summer" with new campaign
Pepsi, an iconic brand known for its rich heritage in music and entertainment, together with global superstar Bad Bunny, invite consumers nationwide to "Press Play On Summer" with an exclusive three months free of Apple Music. Now fans can stream all of Bad Bunny's chart-topping hits as well as Apple Music's full catalog of over 100 million songs for free all summer long.
The "Press Play On Summer" offer provides unlimited listening on Apple Music with the purchase of select limited-edition #pepsico beverages. Starting today, music lovers should look for the "Press Play On Summer" offer on 20 oz. beverages in the #pepsico portfolio, all featuring the "Press Play On Summer" QR code that unlocks up to three months of free Apple Music. In addition, consumers will have a chance to win one of over 100,000 instant prizes, including weekly fly away trips.
In 2022, Bad Bunny was announced as Apple Music's Artist of the Year, in acknowledgment of the musician's artistic excellence and influence on global culture. With hits that are hallmarks of the season's soundtrack, Bad Bunny fans can enjoy up to three months of free listening on Apple Music this summer.
"Summer is the season of the year that we all get excited about, the one that brings the heat, when we seek the beach, friends, good music and just have a good time," says Bad Bunny. "I'm happy to partner with Pepsi and Apple Music to bring fans more of what we love and unites us: MUSIC, through 'Press Play On Summer' offer."
"We at Pepsi couldn't be more excited to kick off this historic #partnership with Apple Music and Bad Bunny. Both Pepsi and Apple Music have such storied histories in the music space delivering first-of-its-kind experiences for our fans over the years, so it is only fitting that we join forces to create 'Press Play On Summer'," said Todd Kaplan, Chief Marketing Officer – Pepsi. "Bad Bunny is one of the biggest artists on the planet and we are thrilled to welcome him into the Pepsi family! We are excited to give fans unprecedented access to a host of music experiences and Bad Bunny's catalogue all summer long."
Offer is available with any purchase of specially marked 20 oz. bottles of Pepsi, Pepsi Zero Sugar, Pepsi Mango, Pepsi Wild Cherry, Mountain Dew, Mountain Dew Major Melon, Mountain Dew Spark, Mountain Dew Voltage, Starry and Starry Zero Sugar with the "Press Play On Summer" QR code.
PepsiCo Beverages North America
400x225, 31KB
Related news |
||
|
|
|
december 06, 2023
|
november 22, 2023
|
november 03, 2023
|
|
Employees in PepsiCo's downtown Chicago office at the Old Post Office showed that their commitment to giving back goes well beyond... |
The Positive Agriculture Outcomes Accelerator will now catalyze more than $30 million in investments to support nearly 40 agricult... |
As part of PepsiCo's ongoing efforts to support and elevate Historically Black Colleges and Universities (HBCU), the company is an... |
Download all 
You might be interested in |
||
|
|
|
october 30, 2023
|
august 23, 2023
|
august 09, 2023
|
|
Fans can engage with an iconic Lay's limited edition potato chip flavor, as well as Lay's food and cocktail recipes all inspired b... |
On August 28, 1898 in New Bern, North Carolina, pharmacist Caleb Bradham renamed "Brad's Drink," his popular non-alcoholic digest... |
Brand Builds on Its Decades Long Partnership with the NFL to Give Away the First-Ever No. 0 Jerseys & Will Celebrate All Thing... |
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness