1 Enjoy the magic of the Crown Jewels in your living room with a new Immersive AR experience

Created by Atlantic Productions with thanks to the Royal Household and brought to you exclusively by Sky News

The groundbreaking The Coronation: Immersive AR Experience allows you to engage and interact with two digital twins of the Coronation Crowns in your own home, supporting the UK’s first 21st century Coronation. Available from April 27th exclusively on the Sky News #app and website.
Atlantic Productions, with thanks to the Royal Household, have created an immersive digital experience that allows all those following the Coronation to interact with the very Crown Jewels that will be used to crown King Charles III on Saturday 6th May. For the first time ever, #people around the world will be able to bring a digital twin of King Charles’ Coronation Crown into their own homes. After Queen Consort Camilla’s remodeled Queen Mary’s Crown is revealed on 6th May, its digital twin will be added to the AR experience. Available on smartphones (Apple and Android) across the globe, this AR experience also gives #people the chance to enjoy the Regalia in unprecedented close-up three-dimensional detail.

To mark the beginning of a new reign, this immersive experience brings a 21st century perspective to the Coronation, and the Regalia at the heart of this ancient ceremony dating back a thousand years. The experience harnesses the very latest interactive technologies to create an immersive AR experience that engages all ages, providing an inspiring way to learn about these sacred, historic objects that are at the heart of the Coronation ceremony.

Atlantic Productions was able to capture for the first time a 1:1 scale digital twin of King Charles’ Coronation Crown, the St. Edward’s Crown—as well as the Queen Consort’s Crown, the Queen Mary’s Crown. This access allows users to put the Crowns onto their living room table, and then interact and learn about it. Users can look up close and move around the gold, diamonds and precious stones and learn their history and magnificent craftsmanship.

The AR experience also includes exclusive macro footage shot at the Tower of London of other significant Crown Jewels: The Sword of Offering, The Sovereign’s Sceptre, the Coronation Spoon and the Sovereign’s Orb, the Ampulla.

The Coronation: Immersive AR Experience is produced by world leading immersive company, Alchemy, part of the Atlantic Productions group, with thanks to the Royal Household. The experience is available exclusively on the Sky News #app and website from 27th April.

Continuing the 21st century Coronation coverage, Sky News’ broadcast of the main events on Saturday 6th May will be available in the clarity of Ultra HD. Viewers will get the best seat in the house wherever they are and on any device with multiple live stream cameras available to watch on the website, #app and on YouTube. Dame Joanna Lumley will join Sky News TV line-
up, which includes royal events commentator Alastair Bruce and presenters Kay Burley and
Anna Botting.

Witness the magic of the Coronation and the exquisite crowns at the heart of the
ceremony from the comfort of your home. The experience is available on smartphones
from the 27th of April exclusively via the Sky News #app and website.

Quotes:
Anthony Geffen, CEO and Creative Director of Atlantic Productions, said: “The eyes of
the world will be on London for the Coronation of Charles III and while the ceremony itself is
almost a millennium old, the Royal Household has granted use of the latest technologies to
deliver a 21st century Coronation. Her Majesty Queen Elizabeth II brought television cameras
into Westminster Abbey and following in her innovative footsteps, the Royal Household has
allowed an object central to the Coronation to be delivered via augmented reality into every
home that has access to a smart phone or tablet. I am proud to be involved in this unique
piece of public engagement with thanks to the Royal Household.”

John Ryley, Head of Sky News, said: “Whether unifying or polarising, the spectacle of the
King's Coronation is guaranteed to capture the world's attention. A first for a Coronation, Sky
News is giving audiences the chance to hold a part of history in their hands, getting up close
to the Crown Jewels in all their splendor and glory from the comfort of their living room and
fully immersing audiences in the pomp and pageantry of this special event.