Hyundai Continues Partnership with Children's Hospital Los Angeles to Promote Child Passenger and Pedestrian Safety

• Hyundai Donates $150,000 to Children’s Hospital Los Angeles’ (CHLA) Injury Prevention Program in Support of #child Passenger and Pedestrian Safety
• Hyundai and CHLA to Organize Community Car Seat Check Events and LA Street Smarts Event

LOS ANGELES, April 25, 2023 – #hyundai Motor America announced the continuation of its #partnership with Children’s Hospital #losangeles (CHLA), donating $150,000 to the Injury Prevention Program in support of #child passenger and pedestrian #safety. Hyundai’s donation will allow CHLA to host more car seat check events and another LA Street Smarts Event teaching pedestrian #safety to elementary school-aged children. The donation is part of Hyundai’s #corporate #social responsibility initiative, Hyundai Hope, which seeks to improve the well-being of society through supporting the health and #safety of the community.

The National Highway Traffic #safety Administration (NHTSA) reports that nearly half of car seats and booster seats are installed incorrectly. According to the Centers for Disease Control and Prevention, the use of #child #safety seats reduces the risk of fatality to infants by 71 percent, toddlers by 54 percent, and children ages 4-8 by 45 percent. Meanwhile, NHTSA’s National Center for Statistics and Analysis found that almost 300 pedestrian deaths occurred in California in 2018. To prevent these types of tragedies, community education programs and awareness building is vital.

“Consumer education and community partnerships play a key role in helping us keep our passengers and other road users safe, which is our top priority at #hyundai,” said Brian Latouf, global chief #safety officer, #hyundai Motor Company. “We are looking forward to growing our #partnership with CHLA whose nationally recognized Injury Prevention Program saves lives and shares our commitment to promoting a culture of #safety in our communities.”

With the donation, CHLA’s Injury Prevention Program will collaborate with community partners using evidenced-based strategies and innovative technologies to keep kids safe. The program will focus on mitigating two of the top leading causes of injury and death in children – motor vehicle crashes and pedestrian injuries. Together with #hyundai, CHLA will continue to host car seat check events where certified #child passenger #safety technicians will inspect car seats for correct fit, installation, date of expiration, and/or recalls. Families will also receive new car seats if needed.

Additionally, CHLA and #hyundai will host more LA Street Smarts events in both #losangeles and Orange Counties. The program includes a mobile, life-size set with active traffic signals and interactive components that will teach children proper pedestrian #safety techniques, including helping them understand the hazards associated with walking near streets.

“We are grateful for this gift to support the Injury Prevention Program at Children’s Hospital #losangeles,” said Helen Arbogast, PhD, MPH, Manager, Injury Prevention and Trauma Program at CHLA. “This gift will allow us to reach more children and families with critical, lifesaving #child passenger and pedestrian #safety information and support the hospital's mission of creating hope and building healthier futures.”

Further information in the press release to download