Press release
685KB
april 20, 2023 - Ford
“Yes, Norway!” F-150® Lightning® goes global as Ford announces its debut in the World’s EV Capital
- The electric version of America’s best-selling pickup is going to #norway in response to overwhelming public demand
- Customers can apply to buy one of a limited number of #f150lightning Lariat Launch Edition trucks, perfectly suited to Norway’s terrain, outdoor spirit and #ev passion
- Mustang Mach-E, now available in 39 global markets, emerged as a best seller in #norway in 2021 and continues to be among the top five vehicles in the market since then
Today, #ford announced that F-150® Lightning® is going global for the first time with entry into #norway, the world’s most advanced electric vehicle market. Following impassioned consumer demand, Norwegian customers can apply to purchase a limited number of special #f150lightning Lariat Launch Edition vehicle.
“In my 25 years at #ford, I’ve never seen anything like the passion and demand I’m seeing from drivers right now to get behind the wheel of our #f150lightning. I’ve had customers literally banging on my door and pleading for us to bring the electric pickup to #norway,” said Per Gunnar Berg, managing director, #ford #norway. “F-150 Lightning is the perfect match for many customers in #norway – uniquely capable of quenching our thirst for adventure while embracing our passion for protecting the environment.”
Introducing the multi-award-winning F-150 Lightning pickup to Europe in the world’s most advanced electric vehicle market where 80% of new car sales are electric – is the latest step in the company’s electrification strategy. Last year, the company announced that it is targeting zero emissions for all vehicle sales in Europe and carbon neutrality across its European footprint of facilities, logistics and suppliers by 2035.
Ford is committed to leading the electric vehicle revolution, investing more than $50 billion globally through 2026 to electric vehicles and targeting a production run rate of 2 million electric vehicles globally by the end of that year. The company expects EVs to be half of its global vehicle sales volume by 2030 and is on track to achieve carbon neutrality no later than 2050.
Earlier this year, #ford announced that it will again nearly double production capacity of #f150lightning to 150,000 vehicles per year at the Rouge Electric Vehicle Center in Dearborn, Michigan, to meet soaring customer demand.
“Everything we’ve learned from almost half a century of producing America’s best-selling truck has helped us make #f150lightning the truck of the future. It is truly a great accolade for the Lightning team to have customers demand this vehicle near and now far!” said Darren Palmer, vice president, Electric Vehicle Programs, #ford Model e. “Ingenuity runs through this truck inside and out. I strongly encourage our future Norwegian customers to put this truck to the test for all their outdoor adventures.”
The #f150lightning Lariat Launch Edition for customers in #norway will be offered exclusively with Super Crew Cab body style in Antimatter Blue metallic body color and offered in limited numbers.
It will be sold through the Ford-authorized dealer network across more than 70 specialized #ford #ev dealers in #norway with full #ev infrastructure and capability to serve every #f150lightning, Mustang Mach-E and E-Transit customers.
Deliveries in #norway will start next year.
Further information in the press release to download
Lightning Norway - Image 1
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Lightning Norway - Image 2
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Lightning Norway - Image 3
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Lightning Norway - Image 4
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Lightning Norway - Image 5
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Lightning Norway - Image 6
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Lightning Norway - Image 7
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Per Gunnar Berg - Lightning Norway
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