Press release
79KB
april 19, 2023 - Gervasoni
Gervasoni @ Milano Design Week 2023
Gervasoni confirms the direction taken last year by consolidating collaborations with planners and designers from different backgrounds to give life to multiple domestic universes. The evolutionary process of which it is a protagonist aims to create proposals that are consistent with the brand's DNA: the fixed points remain Gervasoni's traditional stylistic features, but reinterpreted in a contemporary key. The result is therefore collections that reflect the identity of their designers while maintaining a strong link with the company's aesthetic.
On the occasion of Fuorisalone 2023, it will be Federica Biasi who will interpret for #Gervasoni this concept of continuity and evolution that the historic brand has always pursued with an unprecedented installation project for the space in Via Spartaco, 34 in Milan.
Gervasoni and #federicabiasi present "TAO": a journey to discover the #Gervasoni world, between past and future.
"In Eastern philosophies, the #TAO symbol," says the designer, "otherwise also known as the yin and yang- represents the path, the becoming of things. I have imagined a path, rhythmed by the natural world and pure colours, that accompanies the visitor in a reading of the #Gervasoni aesthetic world through rooms and places designed to exalt the past of the historic brand and highlight the new. The visitor will find himself immersed in the movement to be transported into the #Gervasoni universe”.
The space becomes more abstract and muffled: grids of high and low veiled curtains decorate and subdivide the spaces. The neutral, muted colour of HDsurface's Argille collection, which covers and gives materiality to the walls, also finds continuity in the flooring, created by the company La Pietra Compattata and proposed in a neutral guise to make the furnishings stand out. In this neutral box it is the natural element, which has always been present in the #Gervasoni collections, that accompanies the visitor: plants and flowers, framed by white cotton veils, follow one after the other along the entire path. Finally, a frame of wild flowers delimits and welcomes the visitor to an unexpected urban garden outside the showroom with the #Gervasoni Outdoor living and dining proposals.
The Gervasoni showroom is the venue for the presentation of the new 2023 collections with products by Federica Biasi, Nendo, Federico Peri and Gabriele and Oscar Buratti.
Further information in the press release to download
Gervasoni showroom new setup Federica Biasi 01
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Gervasoni showroom new setup Federica Biasi 02
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Gervasoni showroom new setup Federica Biasi 03
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Gervasoni showroom new setup Federica Biasi 04
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Gervasoni showroom new setup Federica Biasi 05
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Gervasoni showroom new setup Federica Biasi 06
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Gervasoni showroom new setup Federica Biasi 07
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Gervasoni showroom new setup Federica Biasi 08
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Gervasoni showroom new setup Federica Biasi 09
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Gervasoni showroom new setup Federica Biasi 10
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Gervasoni showroom new setup Federica Biasi 11
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Gervasoni showroom new setup Federica Biasi 12
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Gervasoni showroom new setup Federica Biasi 13
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Gervasoni showroom new setup Federica Biasi 14
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Gervasoni showroom new setup Federica Biasi 15
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Gervasoni showroom new setup Federica Biasi 16
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Gervasoni showroom new setup Federica Biasi 17
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Gervasoni showroom new setup Federica Biasi 18
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Gervasoni showroom new setup Federica Biasi 19
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Gervasoni showroom new setup Federica Biasi 20
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Gervasoni Stand set-up by Concetta Giannangeli 01
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Gervasoni Stand set-up by Concetta Giannangeli 02
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Gervasoni Stand set-up by Concetta Giannangeli 03
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Gervasoni Stand set-up by Concetta Giannangeli 4
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Gervasoni Stand set-up by Concetta Giannangeli 05
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Gervasoni Stand set-up by Concetta Giannangeli 06
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Gervasoni Stand set-up by Concetta Giannangeli 07
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Gervasoni Stand set-up by Concetta Giannangeli 08
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Gervasoni Stand set-up by Concetta Giannangeli 09
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Gervasoni Stand set-up by Concetta Giannangeli 10
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Gervasoni Stand set-up by Concetta Giannangeli 11
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Gervasoni Stand set-up by Concetta Giannangeli 12
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Gervasoni Stand set-up by Concetta Giannangeli 13
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Gervasoni Stand set-up by Concetta Giannangeli 14
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Gervasoni Stand set-up by Concetta Giannangeli 15
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Gervasoni Stand set-up by Concetta Giannangeli 16
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Gervasoni Stand set-up by Concetta Giannangeli 17
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Gervasoni Stand set-up by Concetta Giannangeli 18
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Gervasoni Stand set-up by Concetta Giannangeli 20
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Gervasoni Stand set-up by Concetta Giannangeli 22
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Gervasoni Stand set-up by Concetta Giannangeli 26
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Gervasoni Stand set-up by Concetta Giannangeli 27
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Gervasoni DAEN 34 Table design Federico Peri 01
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Gervasoni DAEN 34 Table design Federico Peri 02
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Gervasoni DAEN 34 Table design Federico Peri 03
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Gervasoni DAEN 36 Table design Federico Peri 01
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Gervasoni HEIKO Coffe Table design David Lopez Quincoces 01
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Gervasoni HEIKO Coffe Table design David Lopez Quincoces 02
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Gervasoni HEIKO Coffe Table design David Lopez Quincoces 03
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Gervasoni HEIKO Coffe Table design David Lopez Quincoces 04
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Gervasoni PLUMEAU Bed design Cristina Celestino 01
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Gervasoni PLUMEAU Bed design Cristina Celestino 02
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Gervasoni PLUMEAU Bed design Cristina Celestino 03
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Gervasoni PLUMEAU Bed design Cristina Celestino 04
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Gervasoni SAIA 05 Armchair design David Lopez Quincoces 01
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Gervasoni SAIA 05 Armchair design David Lopez Quincoces 02
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Gervasoni SAIA 05 Armchair design David Lopez Quincoces 03
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Gervasoni SAIA 05 Armchair design David Lopez Quincoces 04
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Gervasoni YELEK Chair design Federica Biasi 01
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Gervasoni YELEK Chair design Federica Biasi 02
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Gervasoni Stand set-up by Concetta Giannangeli 14
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Gervasoni Stand set-up by Concetta Giannangeli 15
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Gervasoni Stand set-up by Concetta Giannangeli 16
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