Press release
216KB
april 13, 2023 - Ford
Ford brings hands-free driving technology to motorways in Great Britain
- Ford becomes the first automaker to introduce “hands-off, eyes-on” advanced driver assistance technology approved for pre-mapped motorways in Great Britain
- Drivers of 2023 #Ford Mustang Mach-E vehicles can activate subscription for top-rated system that has already enabled 64 million hands-free miles (102 million km) driven in the US and Canada
- Safety of driver, passengers and other road users was central to development and approval; BlueCruise monitors traffic, speed signs and driver attentiveness for ultimate confidence
Ford today delivered a watershed moment with the introduction of a Level 2 hands-free advanced driver assistance system with regulatory approval for use on the motorway network in #greatbritain – the first system of its kind approved in Europe.
Drivers of 193,000 BlueCruise-equipped #Ford and Lincoln vehicles have already driven more than 64 million hands-free miles (102 million kilometres) in Canada and the US, where BlueCruise was also recently named the Consumer Reports Top Rated Active Driving Assistance System.
Now, a green light for #Ford BlueCruise technology from the UK’s Department for Transport means drivers of enabled Mustang Mach-E models can use “hands-off, eyes-on” driving technology on 2,300 miles (3,700 km) of pre-mapped motorways in England, Scotland and Wales, designated as Blue Zones.
BlueCruise takes the comfort and convenience benefits of advanced driver assistance to the next level. The system monitors road markings, speed signs and evolving traffic conditions to control steering, acceleration, braking and lane positioning, as well as to maintain safe and consistent distances to vehicles ahead – right down to a complete halt in traffic jams.
In addition, sophisticated infrared camera technology continually checks driver attentiveness for #safety and confidence.
Further information in the press release to download
FoE BlueCruise-Graphic
4000x2250, 5MB
Ford MachE ADV Blue Cruise 01
1920x1080, 901KB
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