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april 06, 2023 - tortona design week

The Way of Relations – Color Design® Lechler


Lechler, a paint manufacturer since 1858 that distributes paints today in over 65 countries in the world, has always promoted the culture of colour by studying future trends and scenarios and developing the technological solutions to realise it.

With the Color Design® Lechler concept, links the development of chemistry to the evolution of the language of colour and seeks to sensitise the greatest number of people to the conscious and sustainable use of paintworks and manufactured items.

As part of Color Design® Lechler presents the new proposal "The Way of Relations" dedicated to new spaces for relationships, as a response to the current needs of living and inhabiting, in contrast with disruptive individualism.
RELATIONSHIP is recovered and relaunched in all its forms, from personal and work relationships, to those between the past and the future, between the internal and external world.
The new collection aims to facilitate harmonies between the various worlds through colours, materials and finishes.

The presented polychromatic schemes stand for energy, a boost to vitality, to relationship and enhance the physical space, giving its own identity. A little virtual or digital, a little physical “sharing spaces”, harmonious paths that flow from inside to outside and vice versa, leading you to share your personal space.

The inspiration of the guide are the Roman, Renaissance and Baroque frescoes, which give life to three collections and characterise different types of relationship:

꙳INTENSE RELATIONS _ Vivid Collection

꙳GOLDEN RELATIONS _ Tonal Collection

꙳EMOTIONAL RELATIONS _ Bright Collection

After exploring the dialogue between the human being, his manufactured items and the environment, Lechler proposes a new perspective to foster relationships between mankind and the rediscovery of the sense of community, because the new challenges for a more sustainable future can be won only with everyone's involvement.

Three wooden benches, characterised by the particular "Perfect Lacquer" finishes and by a preview of the new range of water-borne products specific for garden furniture, will adorn the outside.

The bench, an element of aggregation and inclusiveness by nature, will highlight how to maintain your own uniqueness by being all together.

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