D-house urban laboratory opens its doors during Milan Design Week 2023 with the "Driving Responsible Futures" concept

The urban laboratory located in via Galileo Ferraris 1 in Milan, welcomes visitors and professionals of the sector from 17th to April 23rd, from 10:00 am to 6:00 pm, for an exclusive, unconventional and highly creative experience.

D-house laboratorio urbano, pole of responsible innovation with a pioneering approach in the application of new technologies in the #fashion #design and automotive fields, presents projects and Innovative insights where new technologies are explored through creativity promoting the evolution of new technological paradigms.

The expert #dhouse team will guide visitors to discover prestigious international realities Partners of #dhouse: DYLOAN Bond Factory, Kornit Digital, Coloreel, Dinamica by Miko, Framis #italia Spa, Shima Seiki #italia, Stratasys, The Woolmark Company, Universal Robots, ShapeMode, Studio Auriga, Plef and Lineapelle;  a mix of solutions, technologies and materials will be exhibited within the spaces of the urban laboratory.

On the occasion of the #milano #design Week, Kornit Digital meets D-house laboratorio urbano. From the synergy between these two realities comes Inspirational Living, conceived by the artist and designer Markus Benesch. A project that will kick off a long-term partnership and will be able to tell the two realities of excellence. The exhibition, that includes showcase of creative new possibilities in home décor, unlocked by the power of on-demand, digital, textile production from Kornit Digital, is set up in two different rooms. An invite to immerse in two fantastic worlds, where visitors can interact and become protagonists of what surrounds them. The exhibition illustrates the endless creative possibilities in home furnishing made possible by Kornit Digital's on-demand sustainable production technology, with distinct spatial and content differences that create a unique and immersive visual experience.

In the first room, visitors are transported to a surreal world inspired by the paintings of De Chirico, Carlo Carrá, and Matisse. The room's atmosphere and architecture evoke a sense of frozen movement, with each object frozen in time. The objects' textures are reminiscent of brick, representing eternity, hardness, and stability, and contrast with the softness of the objects they rest upon, like a skin. In the second room, visitors are transported back to childhood, where they can act as architects, builders, and designers all at once, building a safe haven with the softest materials. The objects' surfaces are colored and wild, resembling tropical fish and their scales, creating a playful and joyful atmosphere. Both rooms feature elements of water, reminding visitors of the importance of conserving and protecting this precious resource. The boat and fish surfaces symbolize our strong ties to water and encourage us to take action to save it.

Pushing the boundaries of home décor textile and designs and making all this possible is the Kornit Presto MAX, widely considered the most sustainable, single-step solution for high-quality, roll-to-roll decoration. Unlocking endless creativity to produce on the widest array of fabrics, the solution truly transforms home décor with the brightest, most colorful, and innovative designs. Creators can tap into the power of XDi technology, raising the bar for 3D decorative applications on fabrics - allowing such innovative home décor looks as threadless embroidery and high-density vinyl. Bringing designs to life, the solution also breaks the boundaries of color – enabling printing of brilliant whites on dark fabrics and capturing the full color gamut.

The project was coordinated by the #dhouse laboratorio urbano, in the heart of Milan, while the artifacts on display were made by Dyloan Bond Factory, a manufacturing hub of the Pattern Group. Eurojersey s.p.a. also participated in the project with the supply of Sensitive® Fabrics while Et s.r.l. took care of the realization and packaging of the cushions. Beppetex, a manufacturer of sportswear cotton fabrics, has contributed with the supply of fabrics transformed into curtains for the preparation and upholstery of some exhibits.

Habitacolo (at home as in the car and vice versa) the #dhouse project realized for Dinamica by Miko is a sensory experience of Dinamica® microfiber inside a car journey and was designed by Debonademeo Studio with designers Luca De Bona and Dario De Meo. The project, in collaboration with ET s.r.l, saw the involvement of Dyloan Bond Factory and ShapeMode, competence center specialized in Digital Fabrication, Additive Manufacturing and DfAM (design for additive). Vibram with its know-how contributed in the production of some artifacts part of the exhibition. VZNstudio also have taken part to the project with the graphic.

The exhibition will be a sensory journey where Dinamica® and the technologies, embellishments applied will remind us of our daily life divided between home and cockpit through artifacts that simplify and make our routine more comfortable. Hearing, smell, sight, touch and taste will be the protagonists of the exhibition and through them we will discover the characteristics of Dinamica® microfiber, its treatments and what this combination allows us to achieve. With this project it is possible to see the application of all the potential of microfiber and the characteristics of this material, which adapt to any type of technology and shape. The #concept stems from the intention to codify and enhance all the sensations of multisensory well-being typical of being inside a car.

The set-up designed for the Salone del Mobile 2023 aims to enhance this behavioral code made of senses and sensations, in a dreamlike vision that ideally turns off the spotlight on the mechanical and metallic meaning of the car, to enhance the physical and sensory component. An experiential microcosm where the context linked to the world of travel and motorization is the background to a constellation of symbolic objects that, through the fabric, yarns and Dinamica by Miko processes, will acquire the role of protagonists of the scene and invite the visitor and read his peculiarities to find in an instinctive gesture (touch, smell, sit, listen...) The muffled beauty of the size of your car making it accessible even outside of it: at home, in the hotel, in the office. Dinamica®’s  intervention in the car industry, associated with #dhouse technologies, greatly improves the aesthetic and perceptual value of the car interior, evoking its most authentic meaning, which shares the Latin derivation habitus with the Italian words habitat, abitare, ambiente e abito. Guided by his senses, the visitor will be able to wander around in a space characterized by the presence of six brackets which house different experiential objects called EXP-01, 02, 03, 04, 06. These are symbolic objects which, through their craftwork and material, create an empathetic relationship with the observer called to perform instinctive gestures and use its senses (sight, touch, smell, hearing) to rediscover the cocooned beauty of one’s car even outside of it. Hence the need to transport the aesthetic and microfiber sensations of being in the car out of the passenger compartment, through a capsule collection of objects designed for clothing and furniture (slippers, steering wheel covers, glasses cases, bottle holders, covers for electronic objects, personalized perfumes) capable of dialoguing with our senses and reactivating in them the memory and the beneficial sensations of travel. As in everyday life or in the scenes of some famous films, the interior of the car becomes the ideal set to reflect, talk about certain topics, eat in a certain way, listen to music, isolate yourself from the world or be in company...

The #design Week, it will also be an opportunity to discover in #dhouse extraordinary creations and other projects, where new technologies applied to #fashion #design and are explored through creativity.

ABOUT D-house

D-house laboratorio urbano was born in the heart of Milan in January 2020 as a hub of responsible innovation with a pioneering approach to R&D, the application of new technologies, sustainability and training. It provides a physical space for meeting, contamination and creativity for designers, companies, international partners, professionals and students.

D-house stands as a reference point and engine in the creation of a responsible supply chain where the most advanced technologies are applied to the #fashion, #design, Automotive and Art sectors.

Born as an innovative hub of the Abruzzo company Dyloan Bond Factory, leader in technological innovation applied to the production of semi-finished products, accessories and finished garments, which in turn entered the Pattern Group in 2022, #dhouse therefore represents today the Group's Research & Development center, the first Italian Luxury #design and Production Center.