Press release
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march 20, 2023 - Ginori 1735
Ginori 1735 inaugurates its first worldwide exclusive shop-in-shop dedicated to home fragrance collections at Harrods
The new space, developed in #collaboration with #unitedperfumes, represents the first ‘home fragrance concept’ built-up by #ginori1735, a worldwide premiere for #harrods;
Located inside the Home Fragrances Room in one of London’s most symbolic venues, the shop-in-shop is inspired by the iconic decor of Oriente Italiano;
Protagonists of the fragrance collections include LCDC - La Compagnia Di Caterina and Profumi Luchino.
Ginori 1735, one of the world's leading brands in pure porcelain and design, announces the opening of its first worldwide exclusive home fragrance shop-in-shop, located inside the Home Fragrances Room in #harrods, London’s prestigious luxury department store.
The shop-in-shop represents the first ‘home fragrance concept’ built-up by #ginori1735, a worldwide premiere for #harrods, further supporting the brand’s international expansion strategy - this time in the United Kingdom, in one of London's most iconic locations, a temple of luxury shopping and a true symbol of the British capital - and its recent developments in the home fragrance category as part of its growth strategy.
Moreover, this opening further supports Ginori 1735’s transition to be a global lifestyle #design brand, close to a young and connected public, thanks to a project that conveys at best the brand identity and values of #ginori1735 and has the wondrous power to excite and be remembered.
Developed in #collaboration with United Perfumes, a key player in the home fragrance and perfume markets, the new shop-in-shop is inspired by the colours and decorations of the Oriente Italiano collection, the most iconic pattern of the brand.
Protagonists of Ginori 1735’s home fragrance collection include LCDC - La Compagnia Di Caterina, inspired by Caterina de' Medici, comprised of scented candles developed in various sizes and colours, incense burners, room diffusers and candle snuffers: a synthesis of the figurative tradition of #ginori1735 in a contemporary vision, designed by Luca Nichetto; and the Profumi Luchino collection, created in #collaboration with the English artist and designer Luke Edward Hall and comprised of five candles fragrances - designed to embrace and lead on a journey through the places most loved by the artist - as well as a plate, a vide poche and the ‘Luchino's Souvenirs’ – objects in porcelain, mementos of an imaginary journey.
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