Cookie Consent by Free Privacy Policy website adidas announces partnership with Rheon™ as it unveils new high-tech apparel
march 15, 2023 - Adidas

adidas announces partnership with Rheon™ as it unveils new high-tech apparel

Driven by adidas’ commitment to the #sport of training, Spring Summer 23 sees the brand join forces with RHEON™’s new era of material performance, developed by leading innovators at RHEON™ Labs, to introduce the all new adidas Techfit Control apparel range. Fusing adidas’ innovative material constructs with RHEON™ intelligent polymer, the latest high-tech range offers all wearers advanced support when training.

Born out of a NASA® project and developed for over 15 years at Imperial College, London - regarded as one of the leading institutes of innovation around the world - RHEON™ technology is defined as an energy-absorbing super-polymer that is highly strain-rate sensitive, meaning it remains soft and flexible in its natural state but stiffens when subjected to force.

Key product features include:

  • Designed to be worn during training, the in-built tech and material DNA help provide responsive control as soon as the body starts to move.
  • Boasting a tech look and feel, the sleek to the touch interlock material offers a second skin sensation, allowing unrestricted, yet supported, movement throughout.
  • Added reactive TPE strands, featuring RHEON™ technology, are strategically placed across major muscles, adapting to movement to enhance support.
  • Delivering low to medium compression from waist to ankle, the leggings aid a feeling of all round support during each workout.
  • Built with AEROREADY technology and breathable material, the leggings help keep the athlete feeling dry and comfortable for longer during the sweatiest of workouts.

The #adidas Techfit Control collection will be available from 15th March 2023, on adidas.com and in own #adidas stores.