Press release
190KB
march 09, 2023 - pepsico
Doritos® After Dark™ delivers late-night dining and entertainment at SXSW® with DJ Pee.Qee aka Anderson.Paak at Billboard House
Doritos® is bringing #doritosafterdark, its recently piloted ghost kitchen menu, to #SXSW for one night only, taking late-night bites to ANOTHER LEVEL® at an exclusive experience in #partnership with #Billboard.
Set in a high-energy, triangle-inspired space, Doritos®️ After Dark™️ at #Billboard House will allow attendees to sample the brand's previous menu, like #doritos Sweet Chili Chicken Bites, as well as two exclusive dishes inspired by the Austin food scene, including Doritos®️ BBQ Pulled Pork Nachos and Doritos®️ Flamin' Hot®️ Limon Margarita Cheesecake.
DJ Pee .Wee, the "vinyl-spinning alter ego" of eight-time Grammy Winner, artist, producer, and director Anderson.Paak, will put on an electrifying show that's sure to keep the party going and create a night to remember for festivalgoers and giveaway winners.
"Inspired by those exhilarating hours between sunset and sunrise, #doritosafterdark encourages fans to TRY ANOTHER ANGLE™ and embrace unexpected late-night eats," said Stacy Taffet, senior vice president of brand marketing, Frito-Lay North America. "As a brand that has its finger on the pulse of pop culture, this collaboration was designed to showcase the #food, music and technology that #SXSW and #doritos are all about."
Doritos® will celebrate at The #Billboard House on Thursday, March 16 at 800 Congress from 10:30 p.m. – 1:30 a.m. The experience will be available to SXSW® badge holders on a first-come-first-served basis. Those in Austin have two ways to win tickets and skip the line:
- Starting Friday, March 10, head to www.Billboard.com/doritos-after-dark to enter for a chance to win two tickets to experience Doritos® After Dark™. Full terms and conditions can be found at www.Billboard.com/DADterms.
- Visit the Doritos® 'Taste The Night' Tunnel located at 604 Driskill Street in Austin from March 13-14 and enjoy a multi-sensorial experience inspired by Doritos® celebrated triangular shape. The kaleidoscopic tunnel leads fans on a Doritos® After Dark™ journey into the vibrant heart of night, complete with visuals, scents and sounds – from the satisfying crunch of a chip to the savory scent of BBQ. Fans can enter the sweepstakes by using the exclusive Doritos® Triangle Tracker AR Lens developed by Snapchat and scanning the installation.
Ahead of the late-night experience, Doritos® will sponsor #Billboard Presents THE STAGE at SXSW®️ at the Moody Amphitheatre at Waterloo Park. Fans can stop by the Doritos®️ Dip Snack Bar to taste new Doritos®️ Cool Ranch®️ Jalapeno dip, Doritos®️ Spicy Nacho dip and Doritos®️ Sweet & Tangy BBQ chips.
In celebration of #doritos coming to Austin, one of the most iconic downtown buildings- 100 Congress Ave, a Carr property- will be lit up with bright red triangles during #SXSW.
Visit www.DoritosAfterDark.com to learn more about Doritos® After Dark™, sign up for future event promotions, and get inspired by Doritos® recipes to make at home, and visit www.Billboard.com/doritos-after-dark to enter for a chance to win two tickets to experience Doritos® After Dark™.
Further information in the press release to download
AfterDark BBHouse SweepsDoritos nocta
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