Press release
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march 06, 2023 - LiuJo Living
Liu Jo is also Living and presents Coquille, the new upholstered collection
Liu Jo is also Living!
At the gates of the forthcoming Salone del Mobile.Milano, Liu Jo Living presents itself to the public with a stand (Hall 18 - Stand C18) to dress the home.
Renovating the home with the ease of a change of clothes. This is the philosophy of Liu Jo Living that also transpires in the new upholstered furniture collection, Coquille, designed by #simonecagnazzo. The new product line is spontaneously inspired by the "shell" element, from which the entire furnishing project takes its name.
Like an embrace, Coquille seating is an invitation and, at the same time, a tribute to well-deserved daily idleness. Borrowing not only the poeticity but also the intrinsic meaning from Italian literature, the Coquille collection, as in a paraphrase, once the storm has passed, is ready to welcome and transmit to its users that balanced sense of peace, that sought-after and long-awaited moment of rest, obtained only by pressing the 'pause' button from the daily routine.
A soft nest, which envelops and contains. Just like the shell of a seashell.
A Coquille, that of Liu Jo Living, deliberately configurable in various versions. With a shape that changes, from the sofa to the armchair, or from the daybed to the pouf, to sew an ideal relaxation cutout in every room of the house.
After all, even the shells in the sea are made to measure by those who inhabit them.
The upholstery of polyurethane, cotton cloth and fioccogel rests on a tubular metal frame, which in turn is supported by powder-coated metal feet. Features that are common to all elements of the Coquille collection, making it sculptural and iconic.
The versatility of all furnishings is guaranteed by the removable covers. This confirms the idea of a change of clothes and underlines the concept of sustainable #design, essential for a 100% Italian company.
The creative philosophy of Liu Jo Living becomes synonymous with 'social tailoring'. In fact, the production chain not only respects the roots of typical Italian craftsmanship know-how, but also takes a direct stance toward issues that are as delicate as they are topical. This is demonstrated by the choice of materials used in the technological-functional development of products that reflect the principles of reuse and recycling, generating opportunities to improve and extend the very durability of the total look by Liu Jo Living.
Liu Jo Coquille 01
3599x5399, 7MB
Liu Jo Coquille 02
3599x5399, 7MB
Liu Jo Coquille 02 Poltrona
4000x5000, 15MB
Liu Jo Coquille 03
6496x4054, 9MB
Liu Jo Coquille Divano
4000x5000, 13MB
Liu Jo Coquille Divano CL01
4000x2667, 8MB
Liu Jo Coquille Poltrona CL01
4000x4000, 18MB
Liu Jo Coquille Poltrona CL02
4000x4000, 11MB
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