Press release
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march 01, 2023 - Il gufo
Il Gufo atelier debuts at Rinascente with a pop-up store
Il Gufo, the Italian children’s clothing brand, launches the exclusive #ilgufo Atelier capsule collection with a dedicated pop-up store at Rinascente Milano Piazza Duomo from February 28th to March 13th.
The temporary installation has been set up on the fifth floor of the Milanese department store and presents the capsule through a minimal concept with clean lines to highlight the distinctive construction of the Atelier garments and selected accessories.
The new collection features ceremonial items made of fine fabrics and constructed in stylishly romantic ways.
Silk organza, linen shantung, mikado, tulle, lace and cady join carefully worked details, including hand-cut scalloped hems, to create refined and sophisticated looks.
Clean, straight lines, sleeves with detailing or ruffles, and loose-fitting skirts accentuated by layers of tulle fabric are combined with minimalist colour: white is the undisputed star of the #show.
As result of the maison's savoir-faire, #ilgufo Atelier is a tribute to couture construction, balance and meticulous attention to every single detail.
Il Gufo Atelier Campaign Image 03
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Il Gufo Atelier Campaign Image 06
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Il Gufo Atelier Campaign Image 01
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Il Gufo Atelier Campaign Image 02
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Il Gufo Atelier Campaign Image 07
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