Press release
308KB
february 15, 2023 - mercedes amg motorsport
Qualcomm and Mercedes-AMG PETRONAS F1 Team Collaborate to Create Innovative and Disruptive Experiences
Qualcomm Technologies, Inc. and the Mercedes-AMG PETRONAS #f1 Team announced a multi-year agreement featuring the Snapdragon brand.
The strategic collaboration will leverage the power of the Snapdragon® platform to create unique fan experiences, both in-person and digitally. The team will explore opportunities to leverage Snapdragon and other Qualcomm® technologies to accelerate its digital transformation and create a world-leading smart space at the team’s campus in the #uk.
Snapdragon is Qualcomm Technologies’ consumer product brand. Snapdragon platforms power experiences across many of the world's premium smartphones, gaming and XR devices, connected cars, PCs, and wearables.
The Snapdragon logo proudly features on the team’s 2023 car, the #mercedesamgf1w14eperformance, which was unveiled at the #silverstonecircuit in the #uk today. Snapdragon branding will also feature on the drivers’ race suits, the clothing of senior personnel and within the garage and team environment’s trackside.
“Snapdragon delivers premium experiences, and our partners are best in class. The #mercedesamgpetronasformulaoneteam is the leading tech-forward team in #f1, making them the ideal partner of choice for the Snapdragon brand,” said #donmcguire, SVP and CMO of #qualcommtechnologies, Inc. “Together, we are committed to reimagining the fan experience by bringing Snapdragon to fans around the world.”
“Innovation is core to our business. It is just as important in connecting with our fans, and building the workplace of the future, as it is in the design and creation of our race cars,” said #totowolff, Team Principal and CEO of the #mercedesamgpetronasformulaoneteam. “With the Snapdragon brand, we have the perfect partner to innovate and transform. We look forward to creating unique and bold solutions as we push ahead in these areas.”
“We are pleased to announce our collaboration with #qualcommtechnologies, and welcome them into our expanding partner ecosystem,” said #richardsanders, Chief Commercial Officer of the #mercedesamgpetronasformulaoneteam. “With several exciting projects planned, our shared passion for technology and innovation will bring noticeable benefits to our fans, our partners, and our team. It is great to welcome the Snapdragon brand and to see the logo on our newly launched 2023 car. We look forward to broadening our collaboration as we embark on our renewed #partnership.”
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