Press release
2MB
february 15, 2023 - Driade
Welcome - Driade presents the new multifunctional lamp designed by its Art Director Fabio Novembre
Welcome is the latest object of desire created by #fabionovembre for #driade. It is an accessory inspired by the needs of our time where technology has taken over, the same tool performs multiple
functions and #design becomes an essential part of every element that enters our lives.
Welcome is a portable and rechargeable lamp with direct light emission. At the same time it is a
luminous table centrepiece or an object holder useful as a pocket emptier. It is an object that adapts to the home and the life of its inhabitant and that makes hospitality its leitmotif.
Available in white, black and red, Welcome is an almost symmetrical piece which only indulges in an embossed decoration on the stem and base that further underlines its contemporary forms.
"The technology we use in our daily lives has led to a hybridization of functions that is now part of
our lives. I’m no longer sure that a lamp has the sole purpose of illuminating" says Art Director #fabionovembre. "Perhaps these small objects, that are present in different environments and
atmospheres like on a dining table or on a bedside table, could hold other objects, to highlight them or simply help us to have them within reach. Welcome was born from a gesture of inclusion, a happy coexistence of functions for unexpected combinations" adds Novembre.
"Driade is part of the history of Italian #design, it represents Made in Italy in the world and has always been open to experimentation and innovation. Welcome is a symbol of the brand's innate eclecticism," concludes #marcopozzo, CEO of #driade.
FabioNovembre Ritratto Ph Livio Mancinelli BN
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WELCOME DAY
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Welcome n r
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Welcome r r
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welcome
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Welcome b c
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welcome bianca scontornata
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Welcome n b
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welcome nera scontornata
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WELCOME NIGHT
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welcome rossa scontornata
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