Press release
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ds parisfashionweek-63d2ab571696b
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january 26, 2023 - DS
New DS 7 E-Tense is escorting the biggest influencers to the Paris fashion week haute couture shows
- Paris Fashion Week partner since 2019, DS Automobiles is providing a fleet of New DS 7 models, all offered as the E-TENSE plug-in hybrid version, to drive the Fédération de la Haute Couture et de la Mode guests from show to show.
Official Paris Fashion Week partner since 2019, DS Automobiles is also on show with a fleet of Paris Fashion Week® branded New #ds7etense models to escort journalists, influencers and talent around the capital of fashion for the Men’s Fashion and Haute Couture Autumn-Winter 2023/2024 shows.
During these two highlights of the year, la Fédération de la Haute Couture et de la Mode is inviting numerous international influencers who count several million followers on their main platforms. They will cross Paris from show to show in zero emissions mode, enjoying the unique comfort and savoir-faire of New DS 7 fitted with drivetrains featuring E-TENSE plug-in hybrid technology.
Since its launch, DS Automobiles has put electrification at the heart of its strategy selling a 100% electrified range since 2019. With 100% electric New DS 3 E-TENSE, DS 4 E-TENSE, New #ds7etense and DS 9 E-TENSE plug-in hybrids with 225 to 360 horsepower, every DS can be bought with an electrified drivetrain. From 2024, every new model from the brand will only be 100% electric.
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