2022 Year in Review Newscast with Akio Toyoda: Carbon Neutrality, End of Russian Production, Hino, and More

The vision for owned media #toyota Times

With the launch of a newscast program, President Akio Toyoda reiterated the role of #toyota Times.

Akio
To begin with, #toyota Times is owned media. Recently, with the flood of news via social and older forms of media, I think it’s hard for viewers to know where to turn. I felt that it would be good for #toyota Times to give our perspective, and share our ideas and vision, to give viewers a better understanding alongside other sources.
To begin with, #toyota Times is owned media. Recently, with the flood of news via social and older forms of media, I think it's hard for viewers to know where to turn. I felt that it would be good for #toyota Times to give our perspective, and share our ideas and vision, to give viewers a better understanding alongside other sources.

Into this picture stepped Yuta Tomikawa, a #toyota newcomer who had previously worked as a news anchor.

Tomikawa
As a news anchor, I’m used to doing even-handed reporting. Can I keep that perspective here at Toyota?

Akio
Please do. You ask what you want to know, and we’ll give you our viewpoint. That way, I hope many people will come to see what #toyota is doing. Please ask whatever you’d like to ask.
Please do. You ask what you want to know, and we’ll give you our viewpoint. By sharing this with many people, I hope they will come to see what #toyota is doing. Please ask whatever you'd like to ask.

The tough road to carbon neutrality

Looking back on a year of working toward carbon neutrality, Akio’s first comment was, “It’s been really tough going.

Akio
What I find unfortunate is that the media often thrives on conflict, setting BEVs against hybrids, for example. But the fact is that #toyota operates globally with a full lineup.

When it comes to carbon neutrality, Akio wants to ensure that “no one is left behind.” Make sure to watch the video to find out what lies behind this sentiment.

Further information in the press release to download