Press release
1MB
january 17, 2023 - Yanmar
Yanmar Holdings Opens New Building in Tokyo
Yanmar Holdings Co., Ltd. has celebrated the official opening of its new #tokyo offices, #yanmar #tokyo, located in the Yaesu area directly opposite #tokyo station. Produced by creative director Kashiwa Sato, #yanmar TOKYO’s 14 floors and three basement levels house an interactive gallery and a variety of restaurants and stores, in addition to company offices.
YANMAR #tokyo will be an important base for growing an understanding of HANASAKA, which means "to make a flower bloom" in Japanese and is the company’s values that underlie the spirit and vision of Yanmar’s founder, Magokichi Yamaoka. HANASAKA has helped #yanmar thrive over its more than a century of history, and the company has sought to nurture this spirit through a wide range of activities in the fields of sports, art, and culture, based on a philosophy of believing in people's potential and encouraging them to take on challenges. This culture of HANASAKA has been the basis not only of Yanmar's business activities, but also its efforts to nurture the next generation and foster a culture where everyone can realize their potential.
As one of Yanmar’s HANASAKA initiatives, #yanmar #tokyo has a focus on rice and agriculture. Japan’s staple food, rice is central to the country’s cuisine and culture and rice farming is a primary industry that has supported Japan throughout its history. #yanmar #tokyo will be a location that brings consumers closer to the farmers that produce their food and will provide information on food and agriculture with a focus on rice, including efforts to support new farmers. The #yanmar Kome* Gallery is an interactive gallery that utilizes digital technology to provide visitors with an opportunity to learn about the history and current state of rice farming and to get a glimpse of its future, while many of #yanmar TOKYO’s shops and restaurants are based on a theme of rice or feature it prominently.
As it looks toward the next century of business, Yanmar’s new #tokyo hub, #yanmar #tokyo will further expand the understanding of HANASAKA globally, and promote activities towards realizing people’s full potential in A SUSTAINABLE FUTURE.
YMTK 040B DC69804 M
4000x2667, 4MB
20221214-img-01-16 9
2370x1333, 2MB
HANASAKA SQUARE 2 WIDE
3000x2000, 2MB
HANASAKA SQUARE 2M
2667x4000, 5MB
Related news |
||
|
|
|
june 06, 2023
|
february 14, 2023
|
december 09, 2022
|
|
A groundbreaking research vessel that is making waves as it embarks on its scientific mission, the e-Work 2390 Survey from Finnish... |
New at #miamiinternationalboatshow, #Yanmarmarineinternational (YMI) reveals innovative electric sail drive technology as the comp... |
Oyster Yachts has announced a strengthened #partnership with propulsion specialist #yanmar Marine International with an emphatic e... |
Download all 
You might be interested in |
||
|
|
|
august 10, 2022
|
april 13, 2022
|
january 12, 2022
|
|
Oostende, #belgium (August 10, 2022) - #yanmar has announced that it will continue its #partnership with #dragonclasssailing as th... |
April 13, 2022; Osaka, Japan – #yanmar has announced that it has won the "iF #design Award 2022" from the #ifinternationalforumdes... |
Recent years have seen increasing efforts, all over the world, to reduce greenhouse gas (GHG) emissions towards the realization of... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness