Press release
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description
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january 12, 2023 - Mercedes-Benz
Three times around the world since 2006: The visitor lifts at the Mercedes-Benz Museum
- Time capsules with a futuristic #design and high-class appeal
- The floating cabins are unique to the #MercedesBenz Museum
- Videos and sounds accompany the ride
- Artist integrates the lifts into the current art exhibition “Moving in Stereo”
Stuttgart. “Close-up” – the name of this series by the #MercedesBenz Museum says it all. Each instalment tells a surprising, exciting or behind-the-scenes story. To do this, each one focuses on details of a vehicle, an exhibit or an element of architecture or #design. In the spotlight this time: the visitor lifts in the atrium.
No. 01/2023: Visitor Lifts in the #MercedesBenz Museum’s atrium
Time machines: Every visit to the #MercedesBenz Museum begins with a journey in a silver capsule. At entrance level, visitors board one of three futuristically designed lift cabins. The curved surfaces all round resemble the bodywork of an aerodynamically optimised #MercedesBenz racing car from the mid-20th century. The doors close, then the cabin glides up the wall of the atrium to a height of 35 metres. Two oval surfaces shine downwards, rather like the headlights of a classic car. The lift cabins are time machines: at the top, passengers arrive in 1886, the year the automobile was invented. The tour of the Museum begins.
Three times around the globe: The journey into the past takes 25 seconds. Each cabin of the lift system built by thyssenkrupp carries up to 25 people. On a busy day with more than 4,000 visitors, the three lifts will travel almost 44 kilometres, amounting to some 8,000 kilometres on 225,000 journeys in 2022. Extrapolating these figures, the three lifts together have made about three circumnavigations of the globe since the Museum opened in 2006.
High-class ambience: Shiny silver metal on the outside of the cabins and Alcantara padding on the inside ensure a high-class ambience. The lighting is soft and glare-free, emanating from transparent surfaces in the floor and roof. The lift cabins are absolutely unique as they were designed especially for the #MercedesBenz Museum.
Audio-visual experience: Through a wide panoramic window, the visitors are treated to a view of the opposite atrium wall and the Legend rooms, as if looking through a windscreen. With an additional cinematic experience: during the ride, short videos can be seen on the wall surfaces. They come from projectors installed in the top of the lift cabin. This means that the moving images are always projected at exactly the same height as the cabins. The display uses 30 various details from historical photographs to illustrate the brand history of #MercedesBenz. The scenes range from production to motorsport. The visual experience is accompanied by the sounds of vehicle engines from the history of mobility.
Dancing technology: n the opening year 2006, the architects of the #MercedesBenz Museum, Ben van Berkel and Carolin Bos from the architectural firm UN Studio, described the interaction of the lift rides and video projections as a moving work of art: “When the three elevators perform this dance simultaneously, the atrium with its massive concrete arches is alight with flickering colours.”
Transparency by #design: Passenger lifts normally travel in a shaft that is not visible from the outside. In the Museum’s atrium, however, the elaborately designed cabins glide up and down the walls and are fully visible. The result is an impression of airy transparency. The 14 cables that move the cabins and counterweights are also visible.
Art in motion: The three lifts take on a special role during the current special exhibition “Moving in Stereo – Highlights of the #MercedesBenz Art Collection”, which the #MercedesBenz Museum is showing until 11 June 2023. Artist Florina Leinß created her “drops” work especially for the #MercedesBenz Museum. It consists of coloured, translucent foils on the cabins, on the guards around the lift pits and on the counterweights. “drops” places the lifts and their infrastructure in a new aesthetic context during the special exhibition.
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