Lexus partners with ICA Miami and Suchi Reddy for Miami Art & Design Week 2022

• Lexus returns to the 2022 #design #miami in partnership with architect and artist #suchireddy and the Institute of Contemporary Art (ICA) Miami
• “Shaped by air” installation to be installed in ICA Miami’s sculpture garden
• Installation highlighting #lexus and Reddy’s commitment to sustainability, high-quality craftsmanship and human-centric design

Lexus announced a new partnership with the renowned Institute of Contemporary Art, #miami (ICA Miami) and acclaimed artist and architect #suchireddy, founder of Reddymade Architecture and #design, to present an installation in the museum’s Sculpture Garden from November 30 to December 4, 2022, in conjunction with #miami Art & #design Week.

The fifth immersive installation brought by #lexus at #miami during Art & #design Week, this year’s creation refers to the Electrified Sport, a next-generation #lexus research vehicle pushing the boundaries of technology and craft and highlighting the full potential of electrification.

Inspired by the idea of the #lexuselectrifiedsport being “shaped by air,” Reddy’s installation — her first public project in #miami — celebrates the brand’s commitment to human-centred, carbon-neutral, and impeccably-crafted #design. The installation will envision the vehicle as shaped by mist and light while also bringing it into complete harmony with the environment through eco-friendly, natural materials.

“We are thrilled to enter this new partnership with ICA #miami and bring a public installation by #suchireddy to #miami. With its world-class reputation, ICA #miami is the perfect setting for this collaboration, and I look forward to experiencing how Suchi will illuminate our shared values of human-centric and future-focused #design in her sculpture,” commented #brianbolain, Lexus' global head of marketing. “The #lexuselectrifiedsport propels #lexus into the future and this installation will embody that spirit from the perspective of an inspiring designer.”

“ICA #miami is committed to reducing our climate footprint by adapting best practices for sustainability. This includes implementing carbon offsets for major exhibitions and partnering with organizations that are working towards carbon neutrality. We are delighted to align with organizations equally committed to a carbon neutral future, #lexus and Reddy made, in providing a platform for innovative and sustainable work by #suchireddy,” said #alexgartenfeld, ICA Miami’s Artistic Director.

Born in Chennai, India and based in New York, artist and architect #suchireddy has an award-winning #design practice recognized globally for its human-centric approach to #design. She founded Reddymade in 2002 to address the economic, social, environmental and cultural impacts of #design on both the user and the planet. Neuroaesthetics, the study of how the brain responds to the #design of one’s surroundings, guides her practice, and her #design ethos, “form follows feeling,” demonstrates her conviction that good #design, calibrated carefully to the human, positively influences wellbeing, creativity, and productivity. Her ICA #miami installation will respond formally to the elegant #design of the #lexuselectrifiedsport, instilling the environmental values shared between Reddy and #lexus.

“Lexus’ long commitment to the arts, to #excellence in craftsmanship, and particularly their dedication to the Takumi masters on their team has been a great source of inspiration to me,” said #suchireddy in a statement. “Their environmental mission through electrification of the fleet reflects responsible leadership and I am honoured to interpret their ethos this year in our installation at the ICA in #miami during Art and #design Week. Our collaboration will blur the boundaries between art and #design and continue their tradition of always being committed to the best idea.”

Throughout #miami Art & #design week, #lexus will also host #lexus Art Series: Art and Innovation talks with Whitewall, a program of intimate discussions and talks between #lexus ambassadors and industry leaders across the art and #design worlds, returning for its seventh year. Additional information will be provided in November.