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september 27, 2022 - Calzedonia

"Calzedomania – A legs celebration”


A perfect alchemy of fascination and #pop culture, nestled in the breath taking Ville Lumière. #calzedonia conquered Paris with CALZEDOMANIA-A Legs Celebration: an immersive experience created to celebrate its iconicgarments surrounded by the unique atmosphere of the Paris #fashion Week. With over 215 #calzedonia stores in the country, France was the natural choice for an event that is destined to confirm the glamorous global brand from Verona as a leading player in the world of leg wear: #calzedonia boasts over 2,100 points of sale in 53 countries (600 of which in Italy) and e-commerce channels in 35 countries.

In this historic #fashion capitalof the world, tights have become a symbol of style since the 1940s, when models, actresses and dancers all had their legs clad in this shimmering accessory: a passion that sparked in the States with the first national sale, which enjoyed out standing success. Anaccessory that is constantly evolving based ontheever-changing customs and advancements intechnology: in 1962, with the debut of the skimpy miniskirts created by #maryquant, tights became incredibly popular, donned by icons of the caliber of Twiggy and JeanShrimpton.

While lace and fishnetstockings were born in the 1970s (thanks to the emergence of punk fashion), the legendary Eightiesgave birth to the first patterned and polka dot styles, but especially to the first leggings: thus setting the trend of colorful #fashion, even for regular tights. A must-have back then butalsoin the 2000s. In fact, with miniskirts, mini shorts and mini dresses making a huge comeback, women, rather than showing bare legs, enjoy the pleasure of wearing tights and stockings embellished with details, patterns and bright color blocking.

A style that #calzedonia has made unique and unmistakable,constantly reinterpreting it over the years.


Further information in the press release to download