Press release
137KB
september 26, 2022 - Florim
Florim integrates historical brands and transforms them into ‘expressions of design'.
Florim recounts itself as a product brand. The reputation, recognition and awards the company has gathered at the worldwide level in the last few years are the outcome of a brand promotion strategy. Today this process reaches its peak with the definitive transfer of all the #corporate brand’s values to the product. Florim officially integrates the historic commercial brands (Rex, Casa dolce casa – Casamood, Floor Gres and Cerim) under its umbrella, translating them into expressions of #design: Luxury, Creative, Architectural and Contemporary.
From 26 to 30 September, the #florim Gallery will present settings with a completely renewed concept, in which even the smallest details are carefully designed to recount new ways of living. "FORMS OF DESIGN" showcases the many readings of space made possible by #florim collections. Luxury, Creative, Architectural and Contemporary #design are expressed in porcelain stoneware surfaces with a strong identity that inhabit and explore the potential of everyday spaces: from interiors to outdoors, flooring to furnishings.
Four new collections are on #show, one for each expression of #design. Plimatech reflects the characteristic features of Architectural #design with a technical product inspired by the naturalness of Plima granite. Slate and oak wood are the inspiration for Woodslate Life, a play on two native materials in a versatile scale of colours, in a perfect Contemporary Design style. Heritage Luxe reinterprets the noble colours and majestic veining of marble as an expression of Luxury Design. Nature Mood embodies Creative Design by bringing together two diverse and yet complementary materials - wood and marble.
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