Pitti Fragranze 20: Luxury, Research, and Tradition. Discovering the Excellence of International Artistic Perfumery

In addition to the well-established presences and names, the #show features new international #fashion houses and olfactory creations designed by the most prestigious noses.

19-69 - Swedish artist, photographer, and product designer Johan Bergelin's tagline is "Bottling Counterculture." The year 1969 represents an era of freedom, tolerance, and counterculture – and the year he was born. Bergelin rejects gendering fragrance – all his scents are "for any gender." Multilayered creations that are often incredibly complicated but represent a passionate green statement.

Acqua Delle Langhe - Acqua delle Langhe comes from an extraordinary land that exports distinctive wine excellences. Piedmont's fragrant vineyards and saline soils have inspired Alberto Avetta in all the product lines: Cannubi, Arborina, and Villero. The sea is among the most essential ingredients, releasing trace elements and precious minerals.  

Atelier Oblique - Poetry meets Bauhaus. Atelier Oblique is a Berlin-based brand born out of the creativity of Mario Lombardo. The silent language of scent, and its power, are windows on our past but also present moments dancing with the future's inscrutability. April Skies is a genderless floral and musky fragrance that embodies spring hope. Top notes include lemon, green leaves, carrot seeds, and pear. 

BDK Parfums – BDK was created by David Benedek, one of the youngest perfume designers in the world. With roots in Paris' Palais Royal district, the Maison offers quality fragrances based on words and letters that convey emotions and sensations.          

Bel Rebel – Take something beautiful and subvert it through unexpected twists—fragrances steeped in unique narratives, capable of challenging industry conventions. Bel Rebel is made in-house in London, with totally innovative packaging. It is the special Mushroom Packaging grown in the Netherlands. Made of agricultural waste and mycelium, it is entirely sustainable—a cruelty-free, vegan line produced in small batches.

Ciro - Columbine pays homage to this female figure. Citrus freshness contrasts with pink pepper: soft irises, peach-like osmanthus flowers, suede combined with vanilla and musk. A blend of Neroli nectar, bourbon tobacco, vetiver, and benzoin resin completes this fragrance.        

Edward Bess - After starting out as a model, at the age of 20, Edward Bess created his first lipstick line, "The lip wardrobe." Edward expanded the collection by introducing eye and face shades as well as skincare and haircare products. "Less is more" is the motto of the brand, which is appreciated and followed by a long list of celebrities.

Elementals - Feng Shui consultant Deana Wyland-Fries aims to align the function of plants in nature and their properties with the principles of classical perfumery. The result is an innovative collection. Deana uses the best raw materials and essential oils macerated in certified organic alcohol to exploit the purity of the five elements in a perfectly balanced series of olfactory creations that awaken the senses. The new fragrance is called Tong Ren.

Fabrizio Tagliacarne Perfumes - Zoe is an oriental-garage fragrance with persistent notes of Oud. Icio's passion for Harley Davidson led him to a creation dedicated to motorcycles. Nutmeg and precious saffron express the desire to travel freely. Oud notes immediately emerge from bergamot, creating a sense of an unbreakable bond.     

Fragonard – The famous Maison founded in Grasse in 1926 celebrates with a fragrance the passion flower, a generous and tropical plant from the New World. In Fleur de la Passion, like a sun, the flower reveals a corolla of open-hearted petals, two-tone threads dyed purple, and a triumph of golden pistils.

Francesca Bianchi – Constant research combined with quality raw materials and a passion for contrasts: this is Francesca Bianchi's signature, who in her laboratory in Amsterdam designs a biting and at the same time cultured collection of fragrances. Among the latest creations, Tyger Tyger sparklingly evokes a dramatic contrast. In a post-apocalyptic world, a survivor wears a sparkly dress. A dedication to the contrast between #beauty and Terror expressed in William Blake's The Tyger.

FUMparFUM - From Vilnius (Lithuania), perfumer Aistis Mickevičius is a well-known artist, actor, and DJ. Each fragrance born from his creative studio is handcrafted with quality ingredients, carefully selected, and in limited editions. A project that combines European tradition and an original approach to modern perfumery. He also creates perfume sketches, an artistic expression of the imagination. All fragrances stand out for their sophisticated style that combines theatricality and unexpected botanical and molecular combinations with a vintage twist.

INSÌUM - The new collection focuses on encapsulated pigments and skincare treatments that help give skin color and brightness. The perfecting cream combines anti-aging properties, an illuminating effect, and SPF15 protection. For a natural result and a bonne mine, the pigments transform in contact with the skin, adapting to every complexion.

Linari Fine Fragrances - Shades of Leather pushes contrasts to the limit. Saffron and cardamom blend together. Arabian jasmine flowers and leather make a perfect symbiosis. Ambergris and patchouli provide warmth, while cedarwood gives clarity. Subtle animal notes complement the scent. The fragrance is masculine and bold, suited for pioneers.

Lucien Ferrero - After a life dedicated to the art of perfumery, master perfumer Lucien Ferrero launched his brand. Born in Grasse, in the French Provence, Lucien Ferrero developed his creative work in Paris before joining Expressions Parfumées. Passionate about natural perfumes, his creations take inspiration from the French Provence, a source of emotions and olfactory memories. 

Further information in the press release to download