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september 01, 2022 - Alfa Romeo F1 team Orlen
Before We Hit The Ground: first episode of Alfa Romeo F1 Team Orlen docuseries unveils build-up to the 2022 season
Hinwil, 1 September 2022 – #alfaromeof1teamorlen will offer an exceptional look into the tireless work leading up to the 2022 #formulaone season, as it premieres the first episode of #beyondthevisible, the #docuseries bringing fans “behind-the-scenes and beyond” of the team’s #formulaone operations. Released on #youtube in five instalments (with two bonus appendixes), each episode focuses on a different topic, showcasing the passion, expertise, and dedication of the team as the season unfolds.
The episode focuses on the management of the team, those who work hard to define strategies and goals to get the most out of the hundreds of individuals working for a common goal and to keep motivation at the highest levels, guiding them to outstanding results.
Created by Lunartic Productions, #beyondthevisible aims to give fans an exclusive insight on the team, allowing them to uncover the behind-the-scenes of #alfaromeof1teamorlen. The debut episode “Before We Hit The Ground” is now available on #youtube at the following link.
Frédéric Vasseur, Team Principal of #alfaromeof1teamorlen: “We are proud to unveil the first episode of #beyondthevisible, presenting the crucial steps leading into the first race of the season. #formulaone is currently in a great state, with new fans joining the sport with every race and several new potential partners gaining interest in the championship. From strategies and driver training to logistics, from innovative technologies to research and development, both veteran fans and new followers will have access to the true core of #alfaromeof1teamorlen, and a unique overview on the stories of those who are not often in front of the cameras.”
Cristiano Fiorio, Alfa Romeo #f1 Manager: “Beyond the Visible is an ambitious project that perfectly represents the values of the brand. Alfa Romeo from its origins represents noble Italian sportiness, has always distinguished itself throughout its history by a bold attitude capable of transferring visceral emotions to all car and performance enthusiasts. The “Beyond the Visible” project is no exception: engaging and inclusive, true to the brand's DNA.”
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