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july 19, 2022 - salvatore.ferragamo.parfums

Ferragamo Bright Leather - A new olfactory statement for a positive future ahead

Salvatore Ferragamo introduces the new fragrance for men: the Fashion House’s olfactory journey evolves with a vibrant message of strength and energy. A new essential scent for a confident contemporary man who always expresses his individuality, taking part in changing times. 

THE CONCEPT
After the launch of , the new Eau de Toilette projects the fragrance towards a cheerful and empowering interpretation of modern masculinity, where inspiration leads to action, and action leads to achieving every objective while embracing the #beauty of the world, showing his true self with no filters, no stereotypes, and no distinctions. 

THE FOUR FRAGRANCES
Created in collaboration with senior perfumer Antoine Maisondieu (Givaudan), is a woody aromatic leathery Eau de Toilette that reinterprets the iconic fragrance fusing powerful natural tones and visionary bright hues. A fresh mix of Citrus nuances first captures the senses featuring the bittersweet notes of Bergamot, the zesty touch of Mandarin and the tangy, uplifting hint of Grapefruit. At the heart of the fragrance, the herbal greenness of Basil intertwines with the aromatic soul of Rosemary to then surrender to the warm sophistication of the soft leather exclusive accord, evoking the House’s unique artisan heritage. Then sophisticated tones of Cedarwood and earthy shades of Patchouli and Musk enrich the dreamy journey adding even more sensuality and distinction to this vibrant composition. 

THE BOTTLE
As with all Ferragamo fragrances, the new is poured into the signature glass bottle revisiting the brand’s iconic motifs with a modern approach. Its slender shape recalls the urban landscape, the light sand-hued flacon invites discovering its details from different perspectives. A vertical band, enriched with a tonal sand leather-like effect, enhances the elongated silhouette bearing the name of the brand with top-to-bottom lettering. At opposite ends of the flacon, with a shift in viewpoint, another of the House’s key codes makes its appearance: the signature Gancini symbol in silver metal embellishes and encloses the bottle from base to top. More than a mere stylistic element, the double Gancini stands out as an emblem of balance and inclusivity, a metaphor for the many aspects coexisting within the Ferragamo man: tradition and innovation, concreteness and creativity, strength, and sensitivity. These are also represented in the tactile juxtaposition of the metal 
details, embodying this man’s more rational and stronger side, with the leather-like finish, recalling his emotional sphere.

THE CAMPAIGN
Embodying the ultimate Ferragamo man, actor #herofiennestiffin fronts the fragrance’s campaign, showing his audience the empowering force of independence and self-expression, as he stands still under a blue sky while visualising the endless energy of new days to come. Visuals include a close-up portrait of the unmistakable bottle, which is delicately caressed by fresh drops against the transparent surface as a further signifier of the luminous and soothing feel of freedom.

Ferragamo Bright Leather will be available globally at authorized retailers, in Ferragamo boutiques and on ferragamo.com

www.ferragamo.com

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#product #parfum #beauty #pop #uomo #herofiennestiffin #salvatoreferragamoparfums #campagna #fragranza #ferragamobrightleather

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