Press release
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july 01, 2022 - Porsche
Porsche partners with international sporting goods manufacturer Head
Stuttgart/Kennelbach. The best of both worlds: Stuttgart-based sports car manufacturer #porsche and Austrian sporting goods manufacturer #head release their first joint winter sports product line in time for the upcoming 2022 ski season. The heart of the #partnership is formed by two models of skis, inspired by racing skis and each of a unique design, which offer the wearer an unparalleled feeling on the snow. Both pairs feature a solid-wood core and have been manufactured with carbon fibre and Titanal layers. The high-performance #porsche 7 Series is inspired by the giant slalom and designed for use on groomed slopes. With the #porsche 8 Series, the two partners are launching a handmade high-performance ski that is equally at home both on- and off-piste. The #partnership will also see a line of apparel, ski poles, a visor helmet and a bag become available to complement the skis. The collection will be the result of close collaboration between the product experts at the #porsche Lifestyle Group and #head, along with the #porsche brand ambassador and two-time Olympic gold medallist #aksellundsvindal.
“The #porsche Lifestyle Group and #head are the ideal partners to ensure the perfect development of our ski collection in both technical and design terms,” says #lutzmeschke, Deputy Chairman and Member of the Executive Board for Finance and IT. “And with our brand ambassador #aksellundsvindal, we also have an acclaimed expert on board whose years of racing experience played a key role in the development of the products.”
“As a former racer and #head athlete, I know all about the craftsmanship and quality that goes into the brand’s skis,” continues Lund Svindal. “It’s the same dedication and exquisite craftsmanship that #porsche puts into the development and production of its iconic sports cars. “With my close connection to both companies, I wanted to help kick things off with the new #partnership around the #porsche #head ski and to be involved in the development process.”
Klaus Hotter, Executive Vice President and Winter #sport Division Manager at #head, adds: “I am delighted to announce that we are now working on the development of two premium, high-performance skis together with the #porsche Lifestyle Group. “They will be part of our new Head-to-Toe collection with attractively styled performance equipment and apparel for racers, all-mountain and performance skiers. “Everyone at #head is excited about the start of this remarkable #partnership in Alpine winter sports.”
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