70th Anniversary Celebration: Walk Into the Future

This year #alea celebrates the important milestone of 70 years of activity. A long-time entrepreneurial experience started in 1952 in Savignano sul Rubicone, thanks to the intuition of two young men, Agostino Maremonti e Spartaco Onofri, who shared a dream: to create a shirt, a principal piece of a man’s wardrobe, that stands out for its high quality, sober design and elegance. In 2007, with the entrance of the new generation of entrepreneurs, Andrea Maremonti and Claudio Onofri, AFI (Alea #fashion Industries srl) was created and now it represents the new reality of the historical brand #alea, with an eye to tradition and an eye to the future.

To celebrate this important anniversary, #alea is going to create a symbolic presentation of the new Collection in a perfect blend of Heritage and Future. The setting will be a salt desert, a representation of infinite space and a symbol of the look at tomorrow of a constantly evolving company.

“WALK INTO THE FUTURE” is the claim of Alea’s video, in which the iconic models of the 2023 Spring Summer Collection follow one another. Surrounded by a boundless environment, made of simplicity, silence and close contact with Nature, they give life to a walkway to the future. The value of Heritage, maturated thanks to the long-standing sartorial experience, combines skillfully with a careful attention to contemporary and a look always turned to the future. Shirts are characterized by a typically Italian design. Made with high-performance fabrics through sustainable production process, they become an ideal passe-partout for today’s man.

2023 SPRING – SUMMER COLLECTION

Alea has capitalized on a 70-year experience in the production of shirts synthesizing this expertise in new collections of high quality, combining Italian design and advanced technologies. The perfect shirt for the needs and expectations of the contemporary man.

The new Spring Summer Collection expresses the casual and classy soul of a contemporary man, sophisticated and lover of Italian design. Three different themes intertwine in a balanced mix and match of colors and patterns: light linen and cotton, washed treatments that give the materials a new visual and tactile experience, garment dyed and delicate nuances alternating with exclusive prints.

• H-PERFORMANCE “The heritage of a shirt with a technological soul”

The business shirt, evergreen of men’s wardrobe, is reinterpreted in the H-Performance models. Tradition and innovation come together in a product characterized by high-performance fabrics and new textures with the typical Alea’s sartorial style. The sober and multiple designs preserve the classical elegance of Alea’s style but with a renewed inspiration: false united patterns, eye-catching fantasies with optical design, lines and ramage make each shirt unique.  Giza cotton classic shirts are part of this theme. Alea’s most iconic and traditional creations and a constant presence in #alea collections, characterized by fine and shine fabrics, exclusive patterns and energetic combinations that give life to a formal shirt with a modern soul.

Elegant for special occasions, casual for everyday life, our shirts are a real touch of style for every look. Research for new materials, quality of finishes and style in the details have allowed us to become a reference point for the trendy man. H-Performance shirts, made according to the best tailoring tradition, can be worn both with a formal or an evening suit, or even for your everyday life, but without ever giving up elegance and style.

• SUMMER TREND “The sophistication and elegance of a performing #fashion shirt”

Alea’s spring – summer most colourful proposal presented in bright floral prints and contrasting checks to represent the best “holiday mood”. Summer breeze, warm on the skin and leisure time inspire the shirts of the theme Summer Trends. Made with very light fabrics, such as linen, linen blend, cotton and muslin, they are characterized by the utmost freshness and softness. Fancy prints, bright colors or modern patterns. #fashion fabrics perfect to create a shirt to wear with always different garments. These shirts are distinguished by comfort and versatility and interpret the dynamism of contemporary style. Tradition and technology blend together to propose young and avant-garde garments. Comfortable, practical shirts with a contemporary soul. The ideal choice every time you want to add a touch of #fashion to your look.

• NATURE EXPERIENCE “The shirt with a revolutionary spirit perfect for your free time”

Inspired by the colors and artistic geometric patterns of Maghreb, the shirts of Nature Experience theme are characterized by the shades of natural colors of the earth and nature. The different soft tones and various shades of colonial nuances, from sand to brown, passing through ochre, yellow, green and blue. Shaded colours that give fabrics an uneven, faded and natural look. All shirts are made with very fine linen or timeless denim, some with a faded effect that give fabrics an uneven and natural look. Refined and elegant shirts ideal both for the day and the evening. Alea’s proposal integrates with sustainable fabrics such as organic linen and cotton to testify Alea’s commitment and new business choices aiming to the use of procedures and materials in the respect of environment and sustainability.

The man of today asks for a functional and fashionable wardrobe, that is never an obstacle to his freedom, and allows him to express his aesthetic sense and values, respecting the environment and sustainability. Shirts designed for today, created to last in time. The shirts of the line Nature Experience are a perfect mix of elegance and comfort and are the ideal choice for all informal occasions, in which you don’t want to give up a touch of class. To work, have fun and explore with passion.