EuroCucina 2022: Schüller at home

Two strong brands under one roof – the premium brand next125, which premieres its new products every two years in Milan, and the kitchen furniture manufacturer Schüller will exhibit to an international audience at EuroCucina.

Under the motto ‘at home’, visitors from Germany and abroad will be able to see the company’s diverse product portfolio and feel at home while doing so.

“This year’s motto is a matter of course for us. After a long break, we are very much looking forward to the chance to informally speak to people at our stand. Furthermore, our Creative Makers have put a great deal of time and passion into the development of diverse, homely solutions for next125 and Schüller, which we will present in Milan”, stated the CEO of Schüller Möbelwerk KG.

Those who are unable to attend in person will once again be able to experience a high-quality, digital trade fair event: the Schüller Innovations Tour. From 3 June, information and videos about Schüller and next125 as well as a 360-degree tour through the Schüller exhibition centre in Herrieden will all be accessible at www.innovations-tour.schueller.de. A leaflet offering a compact overview of the new products will act as an interactive exhibition guide. Visitors can scan QR codes to jump straight to specific new product videos and product datasheets with further information.

At the same time as the new products were being developed, the expansion of the production facilities at the Herrieden site was fully completed in September 2021. In taking this step, Schüller is pursuing its goal of continuous growth in line with its one-site policy. The current business performance is also marked by dynamism: in the first five months of 2022, the positive growth from previous years continued in both Germany and international markets. The increase in the price of raw, auxiliary and operating materials as a result of the war in Eastern Europe has admittedly posed challenges for Schüller, as it has done for other companies, sectors and the world, but Schüller still expects to record successful and stable long-term growth within Germany and neighbouring international markets.

“We hope that exhibiting in Milan will enable us to gain new international contacts and strengthen our export share. We’ve already been successful in this area in the last few years. Our company regards internationalisation as a high priority”, stated Markus Schüller.

The carefully crafted #design of the stand in Milan also bears witness to this. The trade fair’s key visual, a two-part pretzel that welcomes visitors in the entrance area, reflects the notion of ‘One company, two brands’. Visitors will be treated to a holistic experience of both brands – the quality brand Schüller and the international premium brand next125 – over a 650-squaremetre area. The uniform, dark colouring of the exhibition stand oozes elegance and reflects the sense of togetherness. #design elements that give the exhibition spaces their own character provide differentiation – congenial, colourful illustrations for Schüller and a minimalistic, black iconography for next125 illustrate the visual realignment of both brands.

The exhibition at EuroCucina will focus on next125’s new look: in addition to the new campaign image, six show kitchens are dedicated to the brand’s new appearance, which will be presented to an international audience for the first time in Milan. A balanced package of new pro-ducts awaits visitors, consisting of special fronts, a revised colour concept, a new carcase height for even more planning options and highlights like the pocket system with a bar section. The brand experience within the exhibition reflects the brand’s self-image: minimalist and timelessly elegant, creative, innovative and surprisingly different.

The Schüller brand offers visitors a pure zest for life. After passing through a competence centre, visitors are immersed into a world of #interiordesign, which reflects our diverse range of styles and planning options. From a wardrobe to a compact office area and living room, through to a utility room – three kitchens all form part of a holistic concept.

A conservatory links the exhibitions together and reveals what makes Schüller special as a company through the use of pictures and videos relating to four different topics: values, company, sustainability and products. Visitors will discover quality ‘made in Germany’ coupled with the skill involved in new German #design and the reliability and sustainability of a family business. Local plant species create harmony, freshness and a natural feel within the dynamic trade fair environment.

At the end of the visit, visitors will have come full circle. From the pretzel display at the entrance to the freebies when they leave, Schüller is the goto partner for the perfect home made in Germany.

Schüller ‒ Live. Love. Cook.

The kitchens and furniture from the quality brand Schüller are designed to make the home the center of people’s lives; a place where they instantly feel at home. Dedication, expertise and creativity are used to develop ingenious products that set standards and enjoy great international popularity.

The clear system concept, based on a 13 cm grid, is key in this regard. The consistency of materials, systems, dimensions and grids results in extraordinary #design freedom. The aim is to enable customers to create stylish, customized designs for their homes.

This results in diverse, coordinated solutions for kitchens, shelving, sideboards and wall units, wardrobes, utility rooms, pantries and offices.

Whether a functional, entry-level kitchen, classic country-style kitchen or creative designer kitchen: Schüller kitchens and furniture are as diverse and unique as people themselves. After all, homes should be a living space. Designed for enjoying life. Schüller products stand for durability and quality through and through. This starts with precise, durable workmanship, functional refinements and intelligent details but does not end at the factory gates: the packaging, delivery services and assembly services all meet the highest standards, too.

Further information in the press release to download