Press release
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june 08, 2022 - Puma
Neymar jr, Danna Paola, Lamelo Ball, and Romeo Beckham enter the Slipstream with Puma
PUMA, the fastest sports brand in the world, enters the Slipstream. PUMA’s next-generation Slipstream sneaker brings ‘80s basketball to the modern-day. Without compromising its performance roots, the Slipstream is a court classic reinvented.
Now, 35 years after it was first released, #puma pens the latest chapter in the saga of the Slipstream. This summer, the storied Slipstream makes its return in a plethora of colorways and makeups. Re-imagined today, 2022’s evolution of the Slipstream combines the basketball DNA with an undeniably clean and modern look. The silhouette's tooling and upper are given a contemporary feel via a sculpted midsole, updated overlay panels, and a remodeled collar construction.
The accompanying “Welcome Unbored” campaign follows a cast of PUMA fam members - Neymar Jr, #lameloball, #dannapaola, #romeobeckham, and more - who are embarking on a galactic journey to reach new horizons with the Slipstream. Our ambassadors invite those ready to escape the old, enter the new, and join them on a journey that enters the Slipstream.
The campaign’s protagonists depart from earth, arriving in a galaxy of new possibilities with the #puma Slipstream.
PUMA “Welcome Unbored” Ambassadors:
Neymar Jr Romeo Beckham
Kingsley Coman Danna Paola
LaMelo Ball Pamela Reif
Armand Duplantis Memphis Depay
Gianmarco Tamberi Nessi
Just Riadh Imenella
Don Strapzy
The 2022 #puma Slipstream will be available globally starting June 9th and throughout summer of 2022 on PUMA.com and selected retailers.
22AW SP Slipstream Sky 02
4000x6000, 28MB
22AW SP Slipstream Sky 06
4000x6000, 26MB
22AW SP Slipstream blue Romeo 03 RGB Digital-only
7788x7699, 27MB
22AW SP Slipstream Coman 01 RGB
8931x4887, 18MB
22AW SP Slipstream Neymar-Jr 002 RGB Digital-only
8688x5792, 29MB
22AW SP Slipstream Pamela 02 RGB Instore Digital
10038x5844, 37MB
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