june 07, 2022 - Boyy

Boyy, Fos, OK-RM release

VIA BAGUTTA IS A SLENDER STREET PAVED WITH COBBLESTONE THAT WINDS LIKE AN ARTERY IN THE BEATING HEART OF MILANESE CLASSICAL RETAIL. PEERING IN THE SHOP WINDOWS, YOU SEE ROSEWOOD FINISHINGS AND DRAWERS THAT SILENTLY OPEN AND CLOSE TO REVEAL GARMENTS MADE FROM THE WORLD'S FINEST MATERIALS; ALL THE OBJECTS ARE SOFTLY UPLIT. UNTIL YOU REACH NUMBER 9. WHERE AN OVERSIZED CERAMIC HAND IS MOUNTED ON THE FAÇADE, INDICATING ‘THIS MUCH’. WHICH IN TURN INVITES YOU TO QUESTION: HOW MUCH IS THIS MUCH?

THE HAND HANGS AT THE THRESHOLD OF THE #boyy SPACE, WHERE LUXURY IS REVALUATED. CREATED BY ARTIST #fos, HE SAYS, "IF WE THINK OF A SHOP, IT'S A FUNNEL. ALL THE #design IS POINTING TOWARDS THE PRODUCT. HERE YOU COME INTO AN ENVIRONMENT WHERE ONE OF THE PART-OBJECTS IS THE PRODUCT." #jessedorsey, WHO FOUNDED #boyy WITH #wannasirikongman, SAID, "PEOPLE COME INTO THE STORE, AND THEY DON'T KNOW IF IT'S A GALLERY OR THEY CAN BUY SOMETHING. WE WANT PEOPLE IN A STATE OF WONDERMENT. WE WANTED TO CREATE A SANDBOX RESERVED FOR #boyy."

THROUGHOUT THE SPACE, THERE ARE EXPLORATIONS OF SCALE AND WEIGHT. A #boyy BAG TEETERS ON A HANGING STRUCTURE, CANTILEVERED BY A RUDIMENTARY PLASTIC BAG FILLED WITH ONIONS. #oliverknight OF #okrm, WHO CREATED THE LARGE-FORMAT BOOK DOCUMENTING THE COLLABORATION, SAID, "WE ZOOMED INTO WHAT GOES INSIDE A PLASTIC BAG, AND WE JUXTAPOSED THEM WITH #boyy PRODUCTS CREATING NEW RELATIONSHIPS." "THE BOOK PROJECT IS LIKE A CHRYSALIS FOR THE IDEAS," EXPLAINS OK-RM'S #rorymcgrath AND WILL BE THE CENTERPIECE OF THE #boyy #event HELD DURING SALONE DEL MOBILE #milano.

YOU WILL SEE LONG-ENTRENCHED CONCEPTS OF LUXURY DISTORTED IN THE SPACE – LITERALLY
WITH A FUNHOUSE-STYLE MIRROR, BUT ALSO IN MORE SUBTLE WAYS. THE CARPET IS PRINTED WITH THE CONTENTS OF A HANDBAG SPILLING ACROSS THE FLOOR; A MAGNIFYING GLASS, LIPSTICK, AND COMB ARE TRAMPLED BENEATH YOUR FEET. WHEN PHOTOGRAPHED, THEY APPEAR UNREAL, AS IF THEY HAVE BEEN ADDED BY CGI. THESE BLURRED BOUNDARIES ENCOURAGE QUESTIONS AROUND COMMODIFICATIONS OF SELF; #fos SAYS, "THIS REFERS TO CONTEMPORARY LIFE. QUESTIONING WHY WE HAVE SET IDEAS ABOUT WHAT'S EXPENSIVE." #okrm ECHOED THESE LAYERS OF MANIPULATIONS IN THE BOOK. KNIGHT EXPLAINS, "WE USED A LOT OF DIGITAL WARPING TECHNIQUES, WHICH CREATE THIS EXTRA LAYER OF DISTORTION, LIKE BLURRING TOOLS AND HANDWRITING WITH SMUDGE TOOLS. IT'S VERY DIGITAL. IT'S VERY IMPROVISED." MCGRATH ADDS, "THIS DISSONANCE ULTIMATELY CREATES ITS OWN KIND OF BEAUTY."

USUALLY, HIGH-END RETAIL IS STATIC AND PERMANENT; IN CONTRADICTION, THE #boyy SPACE
EMBRACES TRANSIENCE. NOW IN ITS SECOND INCARNATION, #fos HAS INVERTED THE COLORS OF THE SPACE AS YOU MIGHT IN PHOTOSHOP. THE WALLS THAT WERE CLAD WITH A PINK FABRIC ARE NOW BLUE; THE ONCE BLUE CARPET IS INSTEAD PINK. DORSEY SAYS, "IT IS BECOMING PERMANENT IN REAL-TIME," EMBRACING THE FLEXIBLE TIMES WE FIND OURSELVES IN. THE SPACE IS GROWING INTO ITS ENVIRONMENT INSTEAD OF ARRIVING FULLY FORMED.

AS A RESULT THIS ECOSYSTEM OF COLLABORATION HAS ENCOURAGED NEW MODES OF CREATIVITY TO FORM. KNIGHT LIKENS THE PROCESS TO A PALIMPSEST. MCGRATH SHARES, "THE IDEAS BECOME AN ACTION, LIKE A VERB. YOU CAN KEEP FINDING NEW INTERPRETATIONS ALMOST INFINITELY." OF THE COLLABORATION, DORSEY SAID IT HAD GIVEN HIM AND KONGMAN "A HUGE INJECTION OF CREATIVE ENERGY."

- Photogallery (11)

Boyy Fos Space 05

2500x1667, 922KB

Boyy Fos Space 04 (1)

2500x1667, 1MB

Boyy Fos publication 03

3000x2000, 2MB

Boyy Fos publication 02

3000x2000, 1MB

Boyy Fos publication 01

3000x2000, 923KB

Boyy Fos publication 04

3000x2000, 256KB

Boyy Fos publication 05

3000x2000, 340KB

Boyy Fos Space 01

1667x2500, 577KB

Boyy Fos Space 02

1667x2500, 672KB

Boyy Fos Space 03

1667x2500, 635KB

Boyy Fos Space 04

2500x1667, 420KB

- Documents (1)

Press release

1MB

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