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may 30, 2022 - ADD

A new vision. Add presents the ss23 collection a journey through heritage, functionality, wearability and lightness


Classic Revolutionary (and revolutionized); the reinterpretation of the brand's evergreen garments bring new ways to think about outerwear. A new-generation Sci-Fi elegance is renewed by rethinking the codes of functionality, lightness, and wearability. #add presents its new Spring-Summer '23 collection as a high-impact ensemble of revisited details and volumes whilst always maintaining high quality fabrics and practicality for top-level performances. 

The leading Italian leisurewear brand enhances its iconic bestsellers starting from its DNA. In the Heritage capsule collection the garments are completely restyled. A contemporary tone, introducing new fabrics which can fulfill the technical requirements of the new generation. The excellent wearability is designed to embody the core value of inclusivity of the brand. 

The timeless Cocoon Light pays tribute to its heritage by introducing a new colour palette and appealing workmanship such as the geometrical and wavy quilting. Maxi shapes, demi-couture collars, body embracing silhouettes with their abundant functional details make this jacket a must-have even when the breeze turns cooler. 

The garments in water-repellent Faille have a more bon chic appeal thanks to the sophisticated cut and soft, feminine volumes. 

Likewise, the men's Heritage collection enhance add's classic models, but with a new twist, such as the college style varsity jackets in dull nylon with glossy textured pockets, and the drawstring parka in NATURAL fabric, for a sporty yet casual appeal.

Add CARES about inclusivity. The AS YOU ARE line is dedicated to the next generation, a generation which celebrates diversity without prejudice. The collection is enriched with fluid garments that can be worn regardless of gender, reflecting a thoughtful mix of masculinity and feminity. More is more: hence the oversize coats in crinkle fabric that combine super-performing bistretch with a double total black zip. 

Lightness remains the motto of the collection, represented by the ultralight RIPSTOP jacket. Weighing only 50 grams, it mixes and plays with contrasts of shiny and matt technical fabrics, and features the timeless collar with details in soft, cotton fabric. The sweatshirts complete the look with a playful layering in perfect combination with jackets, coats, and parkas. 

Add CARES about the environment. The GREEN CAPSULE shows the brand's constant commitment to sustainable research. This special collection is made in eco-friendly fabrics characterized by the recycled dust colouring. Also, the decision to introduce the Wave Shielding Pocket for Mobile in the jackets successfully safeguards against electromagnetic waves. The body is now protected and pampered while smartphone functionality is guaranteed.

The newest #add collection enhances the brand's values and is designed to last a lifetime. 

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#fashion #clothes #donna #uomo #moda #add #nuovacollezione #collezioness23

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