The-CUPRA-Tribe-takes-to-the-track-at-Montmelo-amid-new-Padel-team-line-up-announcement
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may 03, 2022 - Cupra
The CUPRA tribe takes to the track at Montmeló amid new padel team line-up announcement
The #cupra Tribe takes to the track at Montmeló amid new Padel team line-up announcement
- Brand ambassadors experienced the #cupraurbanrebel and #cupraformentorvz5 during a special event in Montmeló
- CUPRA Tribe Members were driven around the historic Circuit de Catalunya by professional racing driver Jordi Gené
- The unconventional challenger brand also announced its latest Padel Tribe
Martorell, 03-05-2022 – #cupra has brought together members of its Tribe for a unique experience at the Circuit de Catalunya in Montmeló, letting them feel first-hand the unforgettable performance of the #cupraurbanrebel and #cupraformentorvz5. During the #cupra Content Tribe Day, FC Barcelona stars Ansu Fati, Marc ter Stegen, Alexia Putellas and Ana-Maria Crnogorčević, Olympic kayaker Saul Craviotto, and the #cupra Padel Tribe enjoyed a test drive with professional racing driver Jordi Gené.
“With our all-electric Urban Rebel and Formentor VZ5 being pushed to their limits on this historic Spanish track, our Tribe members get to enjoy an exceptional racing experience” said #waynegriffiths, CEO of #cupra. “Driving a #cupra means you’re going to stand out and be a talking point. The same is true of every experience we create as a brand and our #cupra Content Tribe Day reflects that.”
During the event, #cupra also extended its commitment to Padel by presenting the latest group of players within its Tribe. Ariana Sánchez, Federico Chingotto, Arturo Coello, Paula Josemaría, Juan Tello, Fernando Belasteguín and Alejandro Galán are all set to become the next generation of champions of the four-wall court sport. #cupra has been the premium sponsor of all official World Padel Tour (WPT) competitions since 2019 and at the end of 2021 renewed its sponsorship for another three years.
“We’re delighted to present our Tribe’s latest line up of Padel players to the world.” commented #antoninolabate, Global Director of Strategy, Business Development & Operations at #cupra. “We’ve brought together a team with big ambitions who share our values. Our commitment to the sport is stronger than ever.”
The #cupra Tribe
The #cupra Tribe is made up of a team of champions who challenge the status quo and inspire the new generation. In addition to those at the event, the brand is represented by Olympic gold medallists Adam Peaty and Melvin Richardson, among others.
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