Lotus Mayfair: landmark London location for first ever global store and digital showroom

• Piccadilly store directly opposite iconic Ritz Hotel will open this autumn – the first of many in major world cities
• Two-storey site includes three-car #showroom, the perfect shop window for Eletre, Emira and Evija
• Lotus Mayfair will serve as London home for #lotus Advanced Performance division 

Many of the world's best-known premium and luxury brands, #automotive and beyond, have a retail presence in London's upmarket Mayfair district. Later this year #lotus will join them.

The company is to open its first ever global store at 73 #piccadilly, on the corner of Berkeley Street and directly opposite one of the most famous buildings in the UK's capital city – the iconic Ritz Hotel. More such stores are planned for major cities around the world.

Currently under construction, the all-new #lotus store's prime position makes it the perfect location to offer direct sales of #lotus cars to customers. As a brand beacon it will boast more than 450m² of stunning retail space over two floors and serve as the perfect shop window for the #eletrehypersuv, the #emirasports car and the #evijahypercar.

The ground floor has space to show three #lotus cars in a spectacular environment and will include a full #lotus merchandise retail outlet. Below will be a VIP lounge for visiting customers – existing or future – and a full #lotus digital configuration suite. The store will also provide a discreet London home for clients of #lotus Advanced Performance, the bespoke and experiential division of the business launched earlier this year.

The store will open in the autumn with a launch event, celebrating the latest milestone in the ongoing transformation of #lotus from a UK sports car company to a global performance business and brand.

Geoff Dowding, Executive Director, Sales and Aftersales, #lotus, commented: "This flagship facility will allow anyone to see our exciting three-car range, understand our brand, speak with a #lotus Expert, configure a car using state-of-the-art digital e-commerce technology and even reserve it through our recently launched e-commerce platform."

He added: "As this is the first of our global stores and as it's in the very centre of London, we fully expect #lotus Mayfair to attract many visitors from around the world. As such, it will play host to some of the most amazing #lotus cars from today and yesterday – including from our legendary racing past – as well as a packed calendar of events at the store."

News of the forthcoming #lotus Mayfair store was shared earlier this week with more than 300 representatives of the #lotus international network at the brand's first Global Retailer Conference since the launch of the Vision80 strategy to transform the business and brand. Staged at Hethel, UK – the home of #lotus since 1966 – to showcase the Norfolk site's £100million redevelopment, VIP guests had travelled from as far away as New Zealand and Hawaii for a deep dive into the future of #lotus. They were among the first in the world to drive the critically acclaimed Emira, the last petrol-powered car from #lotus, and were given a thrilling glimpse of exciting new products to be launched in the coming months.