Sculati & Partners chosen by Apreamare for communications consulting

Sculati & Partners has begun consulting for Apreamare, a historic Italian shipyard, founded more than 170 years ago, specialized in the construction of traditional Sorrentine planing boats. The collaboration sees the brand’s social media management, digital PR and media relations handled by the Milan-based communications agency.

Sculati & Partners will work closely with the Company’s management and The Thinking Factory with the triple tasks of strategic consulting, coordination and implementation of media relations and digital PR and, finally, management of the website and social channels. The goal is to support #apreamare in consolidating the brand at both national and international levels.

Apreamare’s origins date back to 1849, when Giovanni Aprea founded a dynasty of shipwrights, starting in Sorrento with the artisanal production of fishing, rowing and sailing boats, in full adherence to the local nautical culture and history. These values have been handed down from generation to generation and, today, the shipyard is synonymous with elegance, classicism and quality craftsmanship throughout the world.

Sculati & Partners has built a deep base of knowledge of the media, both generalist and lifestyle publications, both national and international, of the main boat shows around the globe, of the industry’s awards and of all the collateral events over 15+ years in the nautical sector. That is why #apreamare chose the agency for support in reenforcing the brand, exalting and evolving the distinctive, original characteristics of the product lines.

Further information in the press release to download