Press release
416KB
april 22, 2022 - Cupra
A star is born down under– Cupra’s first 100% electric car to arrive in Australia in 2023
A star is BORN Down Under– CUPRA’s first 100% electric car to arrive in #australia in 2023
- CUPRA Born proves performance and electrification can be a perfect match
- Australian production starts end of 2022; on sale early 2023
- Car of the Year 2022 finalist already a sales success in Europe
- CUPRA to begin online sales in #australia shortly
CUPRA’s game-changing 100% electric vehicle, the #cupraborn, will soon be on its way to #australia, the brand announced today.
“Last year, at the Munich Motor Show, I expressed my determination to get the #cupraborn to #australia as soon as possible,” said #waynegriffiths, CEO of #cupra. “I can now confirm that CUPRA's first fully electric model - and European Car of the Year finalist - will go into production for #australia in the last quarter of this year and will start deliveries early in 2023.”
First launched in November 2021, the #cupraborn is already a sales success in Europe and in its every aspect embodies the visual and dynamic aesthetic that sets the #cupra brand apart. “The extension to #australia is an important step towards the globalisation of our brand”, Griffiths continued. “The #cupraborn is set to be the impulse of a new generation of Aussie car lovers and to prove that performance and electrification can be a perfect match.”
CUPRA’s Commitment to Australia
CUPRA begins online sales in #australia shortly with an initial range comprising the Formentor crossover, Ateca SUV and Leon hatchback. The Formentor and Leon line-ups each include a plug-in hybrid electric vehicle (PHEV), the first affordable European cars of this type to be offered in this country.
Some 7,800 expressions of public interest have been received by the brand to date; the majority (3,600) for the Formentor range with the Born second with 2,100.
“This is a remarkable response to a brand that is entirely new to #australia and which is barely four years old,” said Ben Wilks, Director of #cupra #australia. “To secure Born production at a time of unprecedented global supply challenges demonstrates CUPRA’s commitment to #australia.”
Pricing and specification will be confirmed shortly.
2022 will also see the #automotive brand open a #cupra City Garage in Sydney’s CBD. The unique destination, close to the world’s most famous harbour, will offer an unconventional and unique customer experience, as well as host cultural events and exhibitions.
CUPRA-Born 01 HQ
8344x5562, 9MB
CUPRA-Born 02 HQ
8354x5569, 12MB
CUPRA-Born 05 HQ
8372x5582, 12MB
CUPRA-Born 06 HQ
8323x5548, 11MB
CUPRA-Born 07 HQ
8640x5760, 32MB
CUPRA-Born 08 HQ
5760x8640, 29MB
CUPRA-Born 09 HQ
8640x5760, 21MB
CUPRA-Born 10 HQ
8640x5760, 25MB
CUPRA-Born 11 HQ
6008x4000, 21MB
Related news |
||
|
|
|
september 22, 2023
|
september 07, 2023
|
june 14, 2023
|
|
Griffiths has been recognised as CEO of the Year for his leadership at SEAT and CUPRAThis is the first edition of the #prisamotora... |
The award acknowledges the impact of Griffiths’ leadership on #cupra, one of Europe’s fastest-growing #automotive brandsCUPRA has ... |
The space has become an essential part of city life, playing an important role in Barcelona’s post-pandemic revivalThe third anniv... |
Download all 
You might be interested in |
||
|
|
|
may 12, 2023
|
april 20, 2023
|
march 30, 2023
|
|
Nuova collaborazione del brand automobilistico di Barcellona all’insegna di sportività e performanceCUPRA è Main Partner della man... |
Just days ahead of the CUPRA Tavascan’s World Premiere in Berlin, the CEO of SEAT and CUPRA #waynegriffiths explains what this dre... |
The award recognizes #Seat S.A. as a company committed to #health and the promotion of physical activity among its employeesThe or... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness