Press release
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april 22, 2022 - Alfa Romeo F1 team Orlen
Together on track: Alfa Romeo F1 Team ORLEN and Ciesse Piumini launch partnership
Hinwil, 21 April 2022 – #alfaromeof1teamorlen signed a #partnership in the name of sporting heritage with #ciessepiumini, the historical Italian brand owned by Mittel S.p.A.. This relationship represents a perfect match that sees a shared passion for sports, adventure and the desire to go beyond all limits – fundamental values shared by two brands united by determination and dynamism.
Ciesse Piumini has a proud heritage in the world of sports and is, like the Alfa Romeo brand, a symbol of Italian excellence around the world. The #partnership between #ciessepiumini and #alfaromeof1teamorlen is part of a broad communication strategy by Ciesse and will be the key pillar of an ambitious advertising campaign conveyed through the most widespread magazines and digital channels.
The logo of #ciessepiumini will feature prominently on the rear wing of the C42 cars driven by #valtteribottas and #zhouguanyu during this weekend’s race in Imola, as well as in Monaco and Monza – three of the most iconic locations in motorsport.
Frédéric Vasseur, Team Principal of #alfaromeof1teamorlen: “We are delighted to welcome #ciessepiumini to the #alfaromeof1teamorlen family. Ciesse is a brand that embodies universal values like freedom and the will to explore, and their devotion to the outdoors and sporting pursuits resonates with us. Like the Alfa Romeo brand, #ciessepiumini hails from Milan – just one of the many connections between our two realities – and we are looking forward to strengthen this relationship as the season progresses.”
Fabio Primerano, CEO at #ciessepiumini: “We are proud to go on track with #alfaromeof1teamorlen as we believe it is a perfect partner for our brand. Both realities represent today two important examples of performance and determination with a sporting soul. We believe that the strong recognition and brand appeal that #alfaromeof1teamorlen has worldwide, where we aim to grow significantly, is fundamental for us.”
Marco Colacicco, Chairman of the Executive Committee of Mittel S.p.A.: “This important #partnership, strongly wanted by all of us for the perfect identification between the values of Mittel and those expressed by #alfaromeof1teamorlen, is consistent with our strategic plan which aims to increase the value of an Italian brand like #ciessepiumini nationally and internationally”.
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