Press release
493KB
april 08, 2022 - Cupra
Cupra’s success story continues with global expansion in 2022
- Brand continues strong commitment to #mexico with new #cupra Garage in Cancun
- Expansion in #latinamerica also planned, with launches in #colombia and #peru this year
- CUPRA to expand into Asia-Pacific region, arriving in Australia mid-2022
- The brand is also bringing its emotion and performance to #israel and plans to triple #sales in the country this year
Nothing can hold back CUPRA’s unstoppable impulse. With an ambition to double its turnover to 5 billion euros in 2022, the unconventional challenger brand continues to launch and expand operations in key markets around the world. Continuing its strong commitment to #mexico, the company has opened a new #cupra Garage in #cancun and will arrive to #colombia and #peru in coming months.
CUPRA as the lever to improve profitability and we must put all our efforts behind its growth,” said #kaivogler, Executive Vice President for #sales and Marketing at #cupra. “The opening of the new Garage in #cancun reflects the importance of the Mexican market to #cupra and our ambition to expand throughout #latinamerica. Our next stop will be in Rotterdam and later this year, as a strategic first step in our expansion in the Asia-Pacific region, we will open the doors to the new #cupracitygarage in #sydney, marking our launch in Australia.”
Electrifying Latin America
Since opening its first global City Garage in #mexico City in 2019, #cupra has gone from strength to strength in #mexico. With the introduction of the #cupraleon and Formentor models last year, the brand hit 2,000 deliveries. CUPRA’s goal is to triple its #sales in #mexico this year and accelerate the brand’s growth, delivering 6,000 cars. In addition to #cancun, #cupra also has Garages in #puebla and San Luis Potosí.
To further strengthen CUPRA's presence in #latinamerica, the brand is planning to arrive in #colombia and #peru in the coming months.
CUPRA is also bringing emotion, electrification and performance to #israel. During the visit to the #cupra Garage in the cosmopolitan city of #telaviv, #waynegriffiths, CEO of #cupra, announced the company’s intention to triple Israeli #sales in 2022.
In 2021, #cupra #sales reached more than 1,100 deliveries in #israel (of which the #cupraformentor made up 88%). #pluginhybrid versions of the #cupraformentor and #cupraleon, as well as the brand's first 100% electric car, the #cupraborn, which will join the line-up soon.
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