Press release
14KB
april 07, 2022 - CNH Industrial
New online platform makes genuine CNH Industrial parts purchases even simpler
MyCNHIStore #online shop means easy one-click shopping of genuine parts faster and simpler for both customers and dealers
CNH Industrial has launched a new #online parts #ecommerce, #MyCNHIStore, which simplifies and speeds up the process of purchasing genuine parts for machine owners across its three agricultural equipment brands - #caseih, #steyr and #newhollandagriculture.
The new #ecommerce #platform is an additional option to visiting the dealership when time pressures make this difficult. It makes the selection and purchase process easier and faster, enabling customers to find the parts needed exactly when they are required.
MyCNHIStore is being launched across European countries and includes the ability to select and order parts at any time. Multi-brand and multi-dealer shopping carts allow customers to buy parts for all their equipment regardless of brand/segment. The #platform allows customers to search for parts by name/part number, machine model number, serial number or saved vehicle. On both a computer and a mobile device, users can also view equipment assemblies to ensure they are ordering the correct part, and 360° photos of faster moving parts can be examined. The #platform has now launched in the UK market for #caseih and #newhollandagriculture and is available to access at this link.
“Early last year we began planning the addition of a new sales channel in Europe by creating an #online shop for #cnhindustrial Genuine parts,” says Rosella Risso, Agriculture Segment, Global Parts & Service VP, CNH Industrial. “We recognise that some customers increasingly prefer to conduct more of their business transactions #online, especially for reasons of convenience. This new website allows customers to navigate parts catalogues and easily make #online purchases of parts for collection or delivery, saving time. The new #platform also provides a new digital sales channel and enhanced business opportunities for our dealers.”
Dealers can search the website by marketing category, and both they and their customers benefit from product content that is optimised for search engines to ensure parts are easily found. Meanwhile, customers benefit from a completely new selection and purchase experience enabling them to select parts any time and from anywhere via any device for #caseih, #steyr and #newhollandagriculture brands from one unique address. The site provides full transparency in price and availability, plus shipping timing and costs, and retains the professional competence of the #cnhindustrial dealer network in managing the order fulfillment.
“Thanks to the pilot dealer program launched last year,” concludes Rosella Risso, “we have collected customer feedback and ensured optimisation of the features to better meet customers’ expectations. We are providing a dedicated e-commerce team who are responsible for supporting dealers, but also executing targeted, multi-channel digital marketing activities, featuring content optimised for search engines in order to provide our customers with a unique experience in view of continuous improvement of the customer journey.”
Basildon, 7th April 2022
611990
1168x657, 105KB
611991
1168x657, 74KB
Related news |
||
|
|
|
february 28, 2024
|
february 14, 2024
|
february 02, 2024
|
|
CNH Capital, the financial services arm of CNH, is offering reduced financing costs to customers who order sustainable equipment i... |
Available for North America and Australia, the T9 SmartTrax with PLM Intelligence features enhanced track system.SmartTrax system ... |
BRETAGRI, a CASE IH dealer, is changing shareholder with the arrival of the Emil Frey France group.The Emil Frey France group, a s... |
Download all 
You might be interested in |
||
|
|
|
january 18, 2024
|
november 27, 2023
|
november 08, 2023
|
|
World-leading combine harvester to be produced at New Holland's Center of Harvesting Excellence in Zedelgem, BelgiumMachine to be ... |
Extension of MyPLM® Connect App is dedicated to specialist needs of vineyardsApplicable to vineyard enterprisesThe first free mobi... |
Case IH is bringing solutions for producers of all scales and sectors to this year's Agritechnica. The Case IH presence includes t... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness